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Snickers Hungerithm
The Internet gets a little angry when it's hungry. So we created an advanced algorithm that monitors the mood online
and drops Snickers prices accordingly every 10 minutes, all across Australia.
The Hungerithm scans over 14,000 social posts a day (including the ones in this video), and even understands slang & sarcasm.
Mashable US
Gizmodo UK
CNBC
CO-CREATIVES:
Jackson Harper and Shannon Crowe
Best Ads on TV:
Ad of the Week
Creativity Pick of the Day
Fast Company Top 5
"... an ingenious Australian advertising campaign,"
– Mashable US
"Now there's a bright side (to online anger),"
– CNBC
"Seems like a pretty robust and responsive system,"
– Adweek
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