Snickers Hungerithm

The Internet gets a little angry when it's hungry. So we created an advanced algorithm that monitors the mood online
and drops Snickers prices accordingly every 10 minutes, all across Australia.  
The Hungerithm scans over 14,000 social posts a day (including the ones in this video), and even understands slang & sarcasm.
Mashable US
Mashable US
Gizmodo UK
Gizmodo UK


Jackson Harper and Shannon Crowe

Best Ads on TV:

Ad of the Week

Creativity Pick of the Day

Fast Company Top 5


"... an ingenious Australian advertising campaign,"

– Mashable US

"Now there's a bright side (to online anger),"


"Seems like a pretty robust and responsive system,"

– Adweek