BooneOakley: Agency Website

We figured the best way to tell our story was to make our website one. So we made our entire website a 3-minute story on YouTube, with annotations linking to other video "pages" and arrows along the timeline showing where different content could be found.
Actual site embedded below.

Had this been made today, I would've tried to make it less sexist and not portray Billy's wife as a money-hungry sociopath who has him killed for losing his job.

This simplistic style allowed us react to news with new videos within the hour.
One Club
One Club
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Huffington Post
Huffington Post
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Digital Buzz Blog
Digital Buzz Blog
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Businessweek
Businessweek
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​ART DIRECTOR:

Ryan Holland

 

2010 Cannes Lions – Gold

 

2010 One Show Interactive – Gold

 

2010 One Show – Silver

 

2010 Andy Awards – Silver

 

2010 Clios – Bronze

 

SXSW Experimental Website of the Year

 

Webby Award

 

One Show Best of the Digital Decade

 

No. 1 – Huffington Post Most Innovative 

Website Designs of All Time

 

FWA Site of the Month

FWA Site of the Day

Published in Google's "Creative Canvas" book

 

AdAge 20 Best Ads on YouTube

 

Businessweek – 21 Ads You Won't Hate

 

New business from EA, Microsoft,

GoDaddy and others

#12 on the Viral Video Chart (just below Susan Boyle)