BooneOakley: Agency Website
We figured the best way to tell our story was to make our website one. So we made our entire website a 3-minute story on YouTube, with annotations linking to other video "pages" and arrows along the timeline showing where different content could be found.
Actual site embedded below.
Had this been made today, I would've tried to make it less sexist and not portray Billy's wife as a money-hungry sociopath who has him killed for losing his job.
This simplistic style allowed us react to news with new videos within the hour.
2010 Cannes Lions – Gold
2010 One Show Interactive – Gold
2010 One Show – Silver
2010 Andy Awards – Silver
2010 Clios – Bronze
SXSW Experimental Website of the Year
One Show Best of the Digital Decade
No. 1 – Huffington Post Most Innovative
Website Designs of All Time
FWA Site of the Month
FWA Site of the Day
Published in Google's "Creative Canvas" book
AdAge 20 Best Ads on YouTube
Businessweek – 21 Ads You Won't Hate
New business from EA, Microsoft,
GoDaddy and others
#12 on the Viral Video Chart (just below Susan Boyle)