PlayStation 4 launch

Sony needed the PS4 launch to be the biggest event in gaming history. So we treated every first that happened on the PS4 console, from the first kill streak to the first NBA2K title, as if it was a real historical moment.
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CO-CREATIVES:

Victor Roa and Matt Clark

 

2014 Cannes Lions – Silver

 

2014 Clios – Silver

 

2014 D&AD In-Book

 

FWA Site of the Day

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    JIM ROBBINS - CD / WRITER

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