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TAC Road Safety: Road Toll
How do you humanize the road toll so that people see it as more than just a statistic?
We were also tasked with coming up with a new campaign tagline:
Radio spots
Radio ads play off the fact that inside every non-descript car on the road is someone who would be missed.
TAC Radio - Brake Lights
00:00 / 00:00
TAC Radio - In The Rain
00:00 / 00:00
ART DIRECTOR:
Luke Thompson
DIRECTOR:
Glue Society / Jonathan Kneebone
2016 Cannes – Film Finalist
2016 One Show – Film Finalist
2016 AWARD Awards – Silver (radio)
2016 AWARD Awards – Bronze
Best Ads on TV
Featured in the Deck of Brilliance
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