TAC Road Safety: Road Toll

How do you humanize the road toll so that people see it as more than just a statistic?
We were also tasked with coming up with a new campaign tagline:

Radio spots

Radio ads play off the fact that inside every non-descript car on the road is someone who would be missed.
TAC Radio - Break Lights
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TAC Radio - In The Rain
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​ART DIRECTOR:

Luke Thompson

 

DIRECTOR:

Glue Society / Jonathan Kneebone

 

2016 Cannes – Film Finalist

2016 One Show – Film Finalist

2016 AWARD Awards – Silver (radio)

2016 AWARD Awards – Bronze

 

Best Ads on TV

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