Hello! I'm Jim, a CD/ECD/writer from Detroit now based in New York. Thus, my URL is a lie. But "WriterNoLongerDownUnder" is such a mouthful.
I moved to Australia in 2014 when long-time agency crush Clemenger BBDO came calling, and have also been lucky enough to work at great shops like Crispin Porter, BBH NY, as an ECD at TBW\RAAD Dubai, and now as CD on Pringles at FCB NY. I think in that order.
Over that time, I helped earn a handful of accolades, including three Emmy nominations, 29 Lions, 30 One Show Pencils and 46 Clios and Sports Clios.
I don't believe in a one-size-fits-all approach to managing teams or client partners, but think each relationship should be as unique as the work itself.
Thanks for stopping by!
Work History
FCB NEW YORK
CREATIVE DIRECTOR
August '23 – present
Michelob ULTRA, Pringles
2025 One Show Agency of the Year
2025 D&AD Agency of the Year
2025 Clio Agency of the Year
2025 ADC Agency of the Year
2024 One Show Agency of the Year
2024 Art Director's Club Agency of the Year
2024 Clio Sports Agency of the Year
2024 Cannes Craft Agency of the Year
JOHANNES LEONARDO NY
CREATIVE DIRECTOR
June '22 – July '23
Uber, Volkswagen
TBWA\RAAD DUBAI
EXECUTIVE CREATIVE DIRECTOR
Dec. '20 – May '22
2022 Middle East & North Africa
Most Awarded Agency – The Drum
Gillette, KFC, LIAMO Pasta, Nissan,
, Standard Chartered, Under Armour
VMLY&R NEW YORK
CREATIVE DIRECTOR
Aug. '18 – Dec. '20
2020 Campaign Agency of the Year
Dell, National Opioid Action Coalition,
Optimum TV & Internet, Wendy's
SID LEE NEW YORK
ASSOCIATE CREATIVE DIRECTOR
Feb. '17 – Nov. '17
Netflix, North Face, Stella Artois,
Yahoo! Fantasy Football
CLEMENGER BBDO
MELBOURNE (AUS.)
SENIOR CREATIVE
July '14 – Sept. '16
2016-17 Cannes Lions Agency of the Year
2016-17 D&AD most awarded agency globally
Carlton Draught, M&Ms,
National Australia Bank,
Pedigree, Snickers,
Transport Accident Commission,
Virgin Atlantic
BBH NEW YORK
CREATIVE
Nov. '11 – Nov. '13
2012 Webby Awards Agency of the Year
Bailey's, Cole Haan, Dove Men,
Google Chrome, Johnnie Walker,
PlayStation 4
CRISPIN PORTER + BOGUSKY
BOULDER, CO.
WRITER / SENIOR WRITER
March '10 – Nov. '11
2010 Cannes Lions
Interactive Agency of the Year
American Express,
Best Buy, Coke Zero,
Domino's, Microsoft
BOONEOAKLEY,
CHARLOTTE, NC
COPYWRITER
Aug. '07 – March '10
2009 Ad Age Small Agency of the Year – Southeast
CarMax, EA Games, MTV,
One Show Call for Entries,
Ruby Tuesday, State Farm
Awards & Press
29 Cannes Lions
30 One Show Pencils
46 Clios & Sports Clios
3 Emmy nominations (Lap of Legends x 2, Google: Jess Time x 1)
3 Webby Awards
#2 CD globally in 2025 by the One Show
#4 CD globally in 2025 by ADC
#8 writer globally for 2017 in the Cannes Lions Creativity Report
#7 writer globally in 2017 by the One Show
#4 creative in Australia in 2016 by Campaign Brief
One Show / One Club Best of the Digital Decade (BooneOakley agency site)
2020 Campaign Brief – Australian Campaigns of the Decade (Snickers Hungerithm)
Mashable – No. 1 Tear-Jerker Ad of All Time (Google: Jess Time)
Huffington Post – No. 1, Most Innovative Websites Ever (BooneOakley)
September 18, 2017 Adweek cover (Hungerithm)
7 of 9 agencies worked at have won agency or small agency of the year
Helped FCB NY win One Show, Clios, ADC and D&AD agency of the year
CANNES
2024 Gold – Branded Content for Sport (Lap of Legends)
2024 Gold – Digital Craft (Lap of Legends)
2017 Gold – Cyber (Hungerithm)
2017 Gold – Mobile (Hungerithm)
2017 Gold – Mobile (Hungerithm)
2017 Gold – Media (Hungerithm)
2017 Gold – Direct (Hungerithm)
2017 Gold – Direct (Hungerithm)
2010 Gold – Cyber (BooneOakley site)
2025 Silver – Innovation in Branded Content (Lap of Legends)
2024 Silver – Entertainment for Sport (Lap of Legends)
2024 Silver – Digital Craft (Lap of Legends)
2022 Silver – Direct (KFC Chickenstock)
2017 Silver – Promo + Activation (Hungerithm)
2017 Silver – Promo + Activation (Hungerithm)
2017 Silver – Cyber (Hungerithm)
2017 Silver – Cyber (Hungerithm)
2017 Silver – Cyber (Hungerithm)
2017 Silver – Mobile (Hungerithm)
2017 Silver – Mobile (Hungerithm)
2017 Silver – Media (Hungerithm)
2017 Silver – Direct (Hungerithm)
2014 Silver (PlayStation 4 Launch)
2025 Bronze - Tech-Led Brand Experience (Lap of Legends)
2018 Bronze – Creative Effectiveness (Snickers Hungerithm)
2017 Bronze – Integrated (Hungerithm)
2017 Bronze – Promo + Activation (Hungerithm)
2017 Bronze – Promo + Activation (Hungerithm)
2017 Bronze – Cyber (Hungerithm)
2017 Bronze – PR (Hungerithm)
2017 Bronze – Direct (Hungerithm)
2017 Finalist – Titanium (Hungerithm)
2016 Finalist – Film (TAC: Road Toll)
2015 Shortlist – Film (TAC: Strings)
2011 Shortlist – Cyber (Coke Zero: TRON)
ONE SHOW
2025 Best of Discipline – Creative Use of Technology (Lap of Legends)
2025 Gold – Craft | Use of Technology (Lap of Legends)
2025 Gold – Augmented, Virtual & Mixed Reality | AR, VR, MR (Lap of Legends)
2025 Gold – Craft | Use of Technology (Lap of Legends)
2025 Gold – Technology as a Creative Tool (Lap of Legends)
2025 Gold – Augmented, Virtual & Mixed Reality | AR, VR, MR (Lap of Legends)
2025 Gold – Innovation | New Ideas in Technology (Lap of Legends)
2025 Gold – Use of Technology (Lap of Legends)
2025 Silver – Experiential & Immersive (Lap of Legends)
2025 Silver – Real-Time Data (Lap of Legends)
2025 Silver – Innovation | New Ideas in Film (Lap of Legends)
2025 Silver – Events | Hybrid (Lap of Legends)
2025 Silver – Innovation | New Ideas in Film (Lap of Legends)
2025 Silver – Craft | Dynamic Data Visualization (Lap of Legends)
2025 Silver – Events | Hybrid (Lap of Legends)
2025 Silver – Innovation | Execution in Experiential & Immersive (Lap of Legends)
2025 Bronze – Craft | Sound (Lap of Legends)
2025 Bronze – Use of Technology (Lap of Legends)
2025 Bronze – Digital Design (Lap of Legends)
2025 Bronze – Craft | Use of Technology (Lap of Legends)
2025 Bronze – Data Visualization | Static or Dynamic (Lap of Legends)
2025 Penta Pencil (Michelob ULTRA)
2017 Gold – Branded Social (Snickers Hungerithm)
2010 Gold – Interactive (BooneOakley agency site)
2017 Silver – Digital (Hungerithm)
2017 Silver – Websites (Hungerithm)
2017 Silver – Mobile (Hungerithm)
2010 Silver – Cyber (BooneOakley)
2017 Bronze – Data Driven Personalization (Hungerithm)
2016 Bronze – Film (TAC: Strings)
2017 Merit – Branded Social (Hungerithm)
2017 Merit – Social & Viral Marketing (Hungerithm)
2016 Merit – Film (TAC: Road Toll)
2013 Merit – Film (Google: Jess Time)
2018 Finalist (MINI Trolls the Emmies)
ART DIRECTOR'S CLUB
2025 Best of Discipline – Artificial Intelligence (Lap of Legends)
2025 Gold – Extended Reality | AR | VR | MR (Lap of Legends)
2025 Gold – Innovation (Lap of Legends)
2025 Gold – Innovation (Lap of Legends)
2025 Gold – AI | Execution (Lap of Legends)
2025 Gold – AI | Process (Lap of Legends)
2025 Silver – Digital Experience Design (Lap of Legends)
2025 Silver – Branded Content | Entertainment | Online Video - Long Form (Lap of Legends)
2025 Silver – Craft in Motion | Film | Extended Reality (Lap of Legends)
2025 Silver – Innovation | Television | Film | Online Video (Lap of Legends)
2025 Bronze – Data Visualization (Lap of Legends)
2025 Bronze – Innovation (Lap of Legends)
2025 Bronze – Branded Content | Entertainment | TV | Film (Lap of Legends)
2019 Merit (MINI Trolls the Emmies)
2013 Bronze (Google: Jess Time)
CLIOS
2025 Grand Clio – Creative Use of Data | Visualization (Lap of Legends
2025 Grand Clio – Digital/Mobile | Emerging Technology (Lap of Legends)
2025 Gold – Branded Entertainment & Content | New Realities (Lap of Legends)
2025 Gold – Digital, Mobile & Social Media Craft | Moving Image/Video Design (Lap of Legends)
2025 Gold – Experience/Activation | Events (Lap of Legends)
2025 Silver – Audio Craft | Other (Lap of Legends)
2025 Silver – Creative Use of Data | Real-Time (Lap of Legends)
2025 Silver – Digital/Mobile | New Realities (Lap of Legends)
2025 Silver – Experience/Activation | Digital/Mobile (Lap of Legends)
2025 Silver – Experience/Activation | Immersive/New Realities (Lap of Legends)
2025 Silver – Experience/Activation | Use of Talent & Influencers (Lap of Legends)
2025 Silver – Partnerships & Collaborations (Lap of Legends)
2025 Bronze – Audio | Use of Technology (Lap of Legends)
2025 Bronze – Branded Entertainment & Content | Experience/Activation (Lap of Legends)
2025 Bronze – Branded Entertainment & Content | Partnerships/Co-Creation (Lap of Legends)
2025 Clios Bronze – Innovation | Branded Entertainment & Content (Lap of Legends)
2025 Bronze – Media | Entertainment (Lap of Legends)
2025 Bronze – Media | New Realities (Lap of Legends)
2025 Bronze – Branded Entertainment & Content | Audio (Lap of Legends)
2025 Bronze – Innovation | Audio (Lap of Legends)
2025 Bronze – Innovation | Experience/Activation (Lap of Legends)
2014 Silver (PlayStation 4 Launch)
2016 Bronze (Snickers Hungerithm)
2015 Bronze (Victoria Bitter: WWI)
2010 Bronze (BooneOakley agency site)
CLIO SPORTS
2024 Grand Clio – Fan Engagement (Lap of Legends)
2024 Gold – New Reality (Lap of Legends)
2024 Gold – Artificial Intelligence (Lap of Legends)
2024 Gold – Experience/Activation (Lap of Legends)
2024 Gold – Branded Entertainment & Content (Lap of Legends)
2024 Gold – Digital/Mobile (Lap of Legends)
2024 Gold – Digital/Mobile (Lap of Legends)
2024 Gold – Partnerships & Sponsorships (Lap of Legends)
2024 Gold – Partnerships & Sponsorships (Lap of Legends)
2024 Gold – Brand x Team/League (Lap of Legends)
2024 Silver – Experiences & Activations (Lap of Legends)
2024 Silver – Original Content (Lap of Legends)
2024 Silver – New Realities (Lap of Legends)
2024 Silver – PR (Lap of Legends)
2024 Silver – Partnerships & Collaborations (Lap of Legends)
2024 Silver – Brand x Media (Lap of Legends)
2024 Silver – Design (Lap of Legends)
2024 Silver – Partnerships: Professional Athlete (Lap of Legends)
2024 Bronze – Events/Activation (Lap of Legends)
2024 Bronze – Use of Athletes, Talent & Influencers (Lap of Legends)
2024 Bronze – Partnerships & Sponsorships (Lap of Legends)
WEBBY AWARDS
2017 Best Mobile Campaign (Snickers Hungerithm)
2017 Best in Food & Beverage (Hungerithm)
2013 Finalist, Copywriting (Google: Coffee)
2010 Best in Pro. Services (BooneOakley agency site)
D&AD
2025 2025 Graphite Pencil – Art Direction / Digital Content (Lap of Legends)
Graphite Pencil – Digital Design / Use of Emerging Technology (Lap of Legends)
2025 Graphite Pencil – Entertainment / Use of Emerging Technology (Lap of Legends)
2025 Graphite Pencil – Art Direction / Gaming & Virtual Worlds (Lap of Legends)
2025 Wood Pencil – Film / Innovation (Lap of Legends)
2025 Wood Pencil – Art Direction / Experiential (Lap of Legends)
2025 Wood Pencil – Digital Design / Digital Experiences (Lap of Legends)
2025 Wood Pencil – Experiential: Activation & Participation / Virtual Activations (Lap of Legends)
2025 Wood Pencil – Luxury / Use of Technology (Lap of Legends)
2025 Wood Pencil – Media / Use of Emerging Technology (Lap of Legends)
2017 Wood Pencil – Best Use of Social Media (Snickers Hungerithm)
2014 In-Book (PlayStation 4 Launch)
LONDON INTERNATIONAL AWARDS
2024 Gold – Branded Entertainment: Augmented Reality (Lap of Legends)
2024 Gold – Branded Entertainment: Experiential & Live Events (Lap of Legends)
2024 Gold – Branded Entertainment: Creative Use of Data (Lap of Legends)
2024 Gold – Branded Content: Creative Use of Data (Lap of Legends)
2024 Gold – Creative Use of Data: Real-Time Data (Lap of Legends)
2024 Gold – Design: Creative Use of Data (Lap of Legends)
2024 Silver – Evolution: Creative Technology (Lap of Legends)
2024 Silver – Branded Content: Augmented Reality (Lap of Legends)
2024 Silver – Creative Use of Data: Data Visualization (Lap of Legends)
2024 Bronze – TV & Cinema: Branded Entertainment (Lap of Legends)
2024 Bronze – Production & Post: Virtual Reality (Lap of Legends)
2024 current finalist – Creative Use of Data: Data-Led Creativity (Lap of Legends)
2024 current finalist – Digital: Augmented Reality (Lap of Legends)
FWA
2010 Site of the Month (BooneOakley agency site)
—
2014 Site of the Day (PlayStation 4 Launch)
2011 Site of the Day (Coke Zero:TRON)
2010 Site of the Day (BooneOakley)
SOME OTHERS
2025 Andy Awards – Gold (Lap of Legends)
2025 Effies – Bronze (Lap of Legends)
2022 Loeries Awards – Gold (KFC ChickenStock)
2022 Loeries Awards – Silver (KFC ChickenStock)
2022 Caples Awards – Gold (KFC ChickenStock)
2022 Caples Awards – Gold (KFC ChickenStock)
2022 Dubai Lynx – Silver (Kill Your Kids)
2022 Dubai Lynx – Silver (KFC ChickenStock)
2022 Dubai Lynx – Silver (KFC ChickenStock)
2022 Dubai Lynx – Bronze (KFC ChickenStock)
2022 Dubai Lynx – Bronze (KFC ChickenStock)
2022 Mad Stars – Gold (KFC ChickenStock)
2022 Mad Stars – Gold (KFC ChickenStock)
2022 Mad Stars – Gold (KFC ChickenStock)
2022 Mad Stars – Gold (KFC ChickenStock)
2021 Loeries – Silver (Hebrew Card)
2020-21 Dubai Lynx – Gold (Hebrew Card)
2020-21 Dubai Lynx – Silver (Hebrew Card)
2020-21 Dubai Lynx – Bronze (Hebrew Card)
2020-21 Dubai Lynx – Bronze (Nissan: Coincidences)
2018 Ad Age Editor's Pick (MINI Trolls the Emmies)
2017 Adweek Media Plan of the Year (Hungerithm)
2017 Effies – Gold (Hungerithm)
2017 Effies - Bronze (Hungerithm)
2017 Effies – Bronze (Hungerithm)
2016 AWARD Awards – Silver (TAC: Strings)
2016 Twitter Awards – Gold (Hungerithm)
2016 MIXX Awards – Gold (Hungerithm)
2016 Spikes Asia – Grand Prix, Media (Hungerithm)
2016 Spikes Asia – Grand Prix, Mobile (Hungerithm)
2016 Spikes Asia – Gold, Mobile/Data Insight (Hungerithm)
2016 Spikes Asia – Silver, Integrated Media (Hungerithm)
2016 Best Ads on TV – Ad of the Week (Hungerithm)
2016 Creativity Pick of the Day (Hungerithm)
2016 AWARD Awards – Bronze (TAC: Road Toll)
2016 AWARD Awards – Silver (TAC: Road Toll radio)
2016 Best Ads on TV (Melbourne Comedy Festival)
2015 Gunn Report – Top 20 Ads of 2015 (Victoria Bitter: WWI)
2015 Best Ads on TV – Ad of the Week (Victoria Bitter: WWI)
2015 Adweek – Ad of the Day (TAC: Strings)
2015 Best Ads on TV (TAC: Strings)
2015 Creativity – Pick of the Day (TAC: Strings)
2015 Spikes Asia – Silver Spike (TAC: Strings)
2015 Campaign Review (UK) – Ads of the Week (TAC: Strings)
2015 Best Ads on TV (TAC: Road Toll)
2013 AICP finalist (Google: Jess Time)
2013 Creativity – Pick of the Day (Google: Jess Time)
2013 AICP – shortlist, copywriting (Google: Coffee)
2011 Adweek – Ad of the Day (Microsoft)
2011 Creativity – Pick of the Day (Coke Zero: TRON)
2011 MIXX Awards – Gold (Coke Zero: TRON)
2010 Andy Awards – Silver (BooneOakley agency site)
2010 SXSW – Experimental Website of the Year (BooneOakley)
Published in Google's "Creative Canvas" book (BooneOakley)
Ad Age – Top 20 Ads on YouTube (BooneOakley)
Businessweek – 21 Ads You Won't Hate (BooneOakley)
#12 on the Viral Video Chart - just below Susan Boyle (BooneOakley)
Creativity Top 20 – 2007, 2009, 2010, 2011, 2013, 2014, 2015, 2016
Creativity Pick of the Day – 2010, 2011, 2013, 2014, 2015, 2016
Gold Addy – 2008, 2009, 2010
2007 International Young Guns Competition – Gold
VCU ADCENTER
(NOW "VCU BRANDCENTER")
Richmond, VA
Master's in Advertising / Copywriting focus
ALBION COLLEGE
(STILL "ALBION COLLEGE")
Albion, MI
Bachelor's in English / Journalism
Education
Contact
