Victoria Bitter: WWI Centenary

VB, which donates $1 million to veteran welfare each year, wanted to do something to honor the centenary of Gallipoli, the biggest battle in Aussie combat history.

The campaign inspired this parody by Australian comedy duo "Idiot Box":

VB received countless letters and comments from family members and descendants of troops: 

​ART DIRECTOR:

Luke Thompson

DIRECTOR:

Derin Seale

2015 Clios – Bronze

Gunn Report – Top 20 Ads of 2015

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800,000 views

in its first week