Victoria Bitter: WWI Centenary

April 2015 marked the centenary of Gallipoli, the biggest battle in Australian history. Victoria Bitter, which donates $1 million to veteran welfare each year during the Gallipoli anniversary, had a little left over to make this ad.
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The campaign inspired this parody by Australian comedy duo "Idiot Box":
VB received countless letters and comments from family members and descendants of troops: 
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​ART DIRECTOR:

Luke Thompson

 

DIRECTOR:

Derin Seale

 

2015 Clios – Bronze

 

Gunn Report – Top 20 Ads of 2015

 

Best Ads on TV:

Ad of the Week

 

800,000 views

in its first week

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