MTV: Safe Sex campaign
Research shows that male teens don't fear STDs because they're not immediately life-threatening. But they do immediately
threaten something teens do care about: Their sex lives. So we created the logical alternative to safe sex: the Penis Casket.
Copy: Don't feel like wearing a condom? Grab a free casket instead.
COPY: Don't feel like wearing a condom? Grab a free casket instead.