Angry Internet = Cheaper Snickers
The Internet gets a little angry when it's hungry. So we created an advanced algorithm that monitors the mood online
and drops Snickers prices accordingly. Every 10 minutes, all across Australia.
Jackson Harper and Shannon Crowe
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Fast Company Top 5
"... an ingenious Australian advertising campaign,"
– Mashable US
"Now there's a bright side (to online anger),"
"It's like the inverse of Uber price surging for delicious candy bars,"
– Fast Company
"Seems like a pretty robust system ... One of the cooler online/offline
advertising-meets-point-of-sale hybrid campaigns ..."