Angry Internet = Cheaper Snickers

The Internet gets a little angry when it's hungry. So we created an advanced algorithm that monitors the mood online
and drops Snickers prices accordingly. Every 10 minutes, all across Australia.  
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Mashable US
Mashable US
Gizmodo UK
Gizmodo UK
CNBC
CNBC
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CO-CREATIVES:

Jackson Harper and Shannon Crowe

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Best Ads on TV:

Ad of the Week

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Creativity Pick of the Day

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Fast Company Top 5

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"... an ingenious Australian advertising campaign,"

– Mashable US

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"Now there's a bright side (to online anger),"

– CNBC

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"It's like the inverse of Uber price surging for delicious candy bars,"

– Fast Company

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"Seems like a pretty robust system ... One of the cooler online/offline

advertising-meets-point-of-sale hybrid campaigns ..."

– Adweek

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ABOUT
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STRINGS

BOONE
OAKLEY
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REALITY
CHEQUE
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VICTORIA
BITTER: WWI
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NATIONAL
AUSTRALIA
BANK
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TAC:
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WALKER

SNICKERS
AUSTRALIA

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MTV:
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COKE ZERO:
BUZZ

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