Angry Internet = Cheaper Snickers

The Internet gets a little angry when it's hungry. So we created an advanced algorithm that monitors the mood online
and drops Snickers prices accordingly. Every 10 minutes, all across Australia.  
Mashable US
Mashable US
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Gizmodo UK
Gizmodo UK
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CNBC
CNBC
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CO-CREATIVES:

Jackson Harper and Shannon Crowe

Best Ads on TV:

Ad of the Week

Creativity Pick of the Day

Fast Company Top 5

"... an ingenious Australian advertising campaign,"

– Mashable US

"Now there's a bright side (to online anger),"

– CNBC

"It's like the inverse of Uber price surging for delicious candy bars,"

– Fast Company

"Seems like a pretty robust system ... One of the cooler online/offline

advertising-meets-point-of-sale hybrid campaigns ..."

– Adweek