Angry Internet = Cheaper Snickers
The Internet gets a little angry when it's hungry. So we created an advanced algorithm that monitors the mood online
and drops Snickers prices accordingly. Every 10 minutes, all across Australia.
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CO-CREATIVES:
Jackson Harper and Shannon Crowe
Best Ads on TV:
Ad of the Week
Creativity Pick of the Day
Fast Company Top 5
"... an ingenious Australian advertising campaign,"
– Mashable US
"Now there's a bright side (to online anger),"
– CNBC
"It's like the inverse of Uber price surging for delicious candy bars,"
– Fast Company
"Seems like a pretty robust system ... One of the cooler online/offline
advertising-meets-point-of-sale hybrid campaigns ..."
– Adweek