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MINI: Driving Hope
Schools with music programs have a 94% attendance rate, yet such schools have declined by 47% in NYC. So MINI partnered
with charity Sing For Hope, to place 50 hand-painted pianos around NY, while also creating one additional piano on wheels.
This roving concert machine not only showed off MINI's surprising storage space, it brought music to NYC parents and children
across the five boroughs. After the program, the pianos were donated to NYC schools in need.
Pop-up concert at Brooklyn Library featuring J. Mascis of Dinosaur Jr. and Jukebox the Ghost.
Vanessa Carlton plays the MINIPiano during halftime of the annual Steve Nash Foundation Showdown.
MINIPiano tour dates:
JUNE 4 – Performed with 50 other pianos at LIBERTY PLAZA launch event
JUNE 4 – Performed live on NYC news outlets with STEVE MADDEN, various hosts
JUNE 6 – JUILLIARD SCHOOL performance with students
JUNE 8 – NORTHSIDE FESTIVAL performance
JUNE 11 – Used for PIANO LESSONS at local schools
JUNE 14 – BRONX BLOCK PARTY
JUNE 16 – INDUSTRY CITY performance with JACOB WEBB
JUNE 17 – FATHER'S DAY PIANO-ON-DEMAND
JUNE 18 – DUELING PIANOS with other SFH pianos
JUNE 20 – J. MASCIS, JUKEBOX THE GHOST perform at Brooklyn Library
JUNE 18 – VANESSA CARLTON performs during halftime of STEVE NASH FOUNDATION SHOWDOWN
JUNE 22 – KINKY BOOTS cast perform
J. Mascis of Dinosaur Jr. plays at Brooklyn Library.
Nick Sonderup, Lily Fu, Nate Mayer
Thrillist, Helo, Bleacher Report
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