MINI: Driving Hope

How do you show off the MINI Countryman's surprising cargo space while also taking advantage of a partnership with charity Sing For Hope, which places 50 hand-painted pianos across NYC each summer and then donates them to charity? You build a 51st piano into the back of a MINI, and then drive it all over the city for three weeks.

CO-CREATIVES:

Nick Sonderup, Lily Fu, Nate Mayer

 

PRODUCTION PARTNERS:

Thrillist, Bleacher Report