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Victoria Bitter:

WWI Centenary

April 2015 marked the 100th anniversary of Gallipoli, the biggest battle in Australian history.
VB, which donates $1 million to veteran welfare every April, had a little left over to make this ad.


Luke Thompson


2015 Bronze Clio 


Gunn Report:

Top 20 Ads of 2015


Best Ads On TV: 

Ad of the Week



in its first week

The campaign inspired this parody by Aussie comedy duo "Idiot Box": 

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