Victoria Bitter:

WWI Centenary

April 2015 marked the 100th anniversary of Gallipoli, the biggest battle in Australian history.
 
VB, which donates $1 million to veteran welfare every April, had a little left over to make this ad.

​ART DIRECTOR:

Luke Thompson

 

2015 Bronze Clio 

 

Gunn Report:

Top 20 Ads of 2015

 

Best Ads On TV: 

Ad of the Week

 

800,000 views

in its first week

The campaign inspired this parody by Aussie comedy duo "Idiot Box":