April 2015 marked the 100th anniversary of Gallipoli, the biggest battle in Australian history.
VB, which donates $1 million to veteran welfare every April, had a little left over to make this ad.
2015 Bronze Clio
Top 20 Ads of 2015
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Ad of the Week
in its first week
The campaign inspired this parody by Aussie comedy duo "Idiot Box":