TAC Road Safey: Road Toll

Over the years, Australians have become desensitized to the road toll, seeing it at just a number. But with hundreds of people still dying each year, the TAC wanted to find a way to humanize that statistic.
 

​ART DIRECTOR:

Luke Thompson

 

DIRECTOR:

Glue Society/

Jonathan Kneebone

 

2016 One Show finalist

 

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