TAC: Reality Cheque
At pubs around Victoria, bar tabs now show two totals: The normal one, and the possible total if you drink and drive.
It does this by calculating the fines based on how much you drank. It then adds that total to your receipt, hitting you when you're most likely to drive home.
Joe Sibley, Giles Watson
and Luke Thompson
Not yet submitted to media or award shows as client wishes
to maintain a level of surprise with patrons while campaign is live.