TAC: Reality Cheque

At pubs around Victoria, bar tabs now show two totals: The normal one, and the possible total if you drink and drive.
 
It does this by calculating the fines based on how much you drank. It then adds that total to your receipt, hitting you when you're most likely to drive home.
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CO-CREATIVES:

Joe Sibley, Giles Watson

and Luke Thompson

​

Not yet submitted to media or award shows as client wishes

to maintain a level of surprise with patrons while campaign is live.

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ABOUT
ME

GOOGLE
CHROME
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SNICKERS
HUNGERITHM
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TAC:
STRINGS

BOONE
OAKLEY
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TAC:
REALITY
CHEQUE
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VICTORIA
BITTER: WWI
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NATIONAL
AUSTRALIA
BANK
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TAC:
ROAD TOLL
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JOHNNIE
WALKER

SNICKERS
AUSTRALIA

PLAY
STATION

GRAND
THEFT
AUTO V
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GOOGLE
DOCS

COKE ZERO:
TRON

MTV:
SAFE SEX

COKE ZERO:
BUZZ

VICTORIA
BITTER

ONE SHOW
CALL FOR
ENTRIES
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BBH
HOLIDAY
CARD
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AUSTRALIAN
VOLUNTEER
COAST GUARD
  • HOME

  • ABOUT

  • SNICKERS HUNGERITHM

  • GOOGLE

  • TAC: STRINGS

  • YAHOO FANTASY FOOTBALL

  • TAC: REALITY CHEQUE

  • BOONEOAKLEY

  • NAB: CREDIT CARDS

  • MINI: TROLLING EMMYS

  • MINI: DRIVING HOPE

  • OPTIMUM

  • PLAYSTATION 4

  • TAC: ROAD TOLL

  • VICTORIA BITTER WWI

  • COKE ZERO: TRON

  • VICTORIA BITTER

  • GOOGLE: COFFEE

  • JOHNNIE WALKER

  • GTA V

  • COKE ZERO: BUZZ

  • DELL TECHNOLOGIES

  • COAST GUARD

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    JIM ROBBINS - CD / WRITER

    jimthecw@gmail.com