TAC Road Safety: Road Toll

Over the years, Australians have become desensitized to the road toll, seeing it at just a number. But with hundreds of people still dying each year, the TAC wanted to find a way to humanize this statistic.

Part of the brief was to come up with a new campaign tagline:

Radio ads play off the fact that inside every non-descript

car on the road is someone who would be missed.

​ART DIRECTOR:

Luke Thompson

DIRECTOR:

Glue Society / Jonathan Kneebone

2016 One Show – Finalist

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2016 AWARD Awards – Silver (radio)

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2016 AWARD Awards – Bronze

Best Ads on TV