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TAC Road Safety: Road Toll
Over the years, Australians have become desensitized to the road toll, seeing it at just a number. But with hundreds of people still dying each year, the TAC wanted to find a way to humanize this statistic.
Part of the brief was to come up with a new campaign tagline:
Radio ads play off the fact that inside every non-descript
car on the road is someone who would be missed.
TAC Radio - Break Lights
00:00 / 00:00
TAC Radio - In The Rain
00:00 / 00:00
ART DIRECTOR:
Luke Thompson
DIRECTOR:
Glue Society / Jonathan Kneebone
2016 One Show – Finalist
2016 AWARD Awards – Silver (radio)
2016 AWARD Awards – Bronze
Best Ads on TV
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