ABOUT OLD | writerdownunder

Work

CLEMENGER BBDO

MELBOURNE, AUSTRALIA

SR. CREATIVE

(JULY '14 – PRESENT)

Carlton Draught, Child First,

Dulux, Melbourne Comedy Fest, Mercedes, M&Ms,

MLC Retirement, National

Australia Bank (NAB),

Origin Energy, Pedigree,

Snickers, Strongbow Cider,

Transport Accident Commission (TAC), Tourism Victoria,

Victoria Bitter, Virgin Australia.

TBWA\CHIAT\DAY NEW YORK

ASSOCIATE CREATIVE DIRECTOR

(NOV. '13 – JUNE '14)

H&M, Kraft, Planters, Jameson,

Wall Street Journal, Wheat Thins.

Awards

Emmy nomination (Google Jess Time)

2016 One Show – Bronze (TAC Strings)

2016 Campaign Brief – 4th-ranked creative in Australia

2016 Best Ads on TV (Melbourne Comedy Festival)

2016 One Show – Finalist (TAC Road Toll)

2015 Clios – Bronze (Victoria Bitter: WWI)

2015 Gunn Report – Top 20 Ads of 2015 (Victoria Bitter: WWI)

2015 Best Ads on TV – Ad of the Week (Victoria Bitter: WWI)

2015 Cannes Lions – Shortlist (TAC Strings)

2015 Adweek – Ad of the Day (TAC Strings)

2015 Best Ads on TV (TAC Strings)

2015 Creativity – Pick of the Day (TAC Strings)

2015 Spikes Asia – Silver (TAC Strings)

2015 Best Ads on TV (TAC Towards Zero)

2014 Cannes Lions – Silver (PlayStation 4 Launch)

2014 Clios – Silver (PlayStation 4 Launch)

2014 D&AD In-Book (PlayStation 4 Launch)

2014 FWA – Site of the Day (PlayStation 4 Launch)

2013 AICP winner / MoMA permanent collection (Jess Time)

2013 Art Director's Club – Bronze (Jess Time)

2013 Mashable – Top Tear-Jerker Ad of All Time (Jess Time)

2013 Webby's – finalist, best copywriting (Google Coffee)
2013 AICP – shortlist, copywriting (Coffee)
2011 Adweek – Ad of the Day (Microsoft)
2011 FWA – Site of the Day (TRON)
2011 Creativity – Pick of the Day (TRON)

2011 MIXX Awards – Gold (TRON)
2010 Cannes Lions – Gold (BooneOakley.com)
2010 One Show Interactive – Gold (BO.com)
2010 One Show – Silver (BO.com)
2010 Andy Awards – Silver (BO.com)
2010 Clios – Bronze (BO.com)
2010 Webby Award (BO.com)
2010 SXSW – Site of the Year (BO.com)
2010 FWA – Site of the Month (BO.com)
Ad Age – Top 20 Ads on YouTube (BO.com)
Huffington Post – Most Innovative Sites Ever (BO.com)
One Club Best of the Digital Decade (BO.com)
Creativity Top 20, 2007, 2009, 2010, 2011
Creativity Pick of the Day, 2010, 2011
Gold Addy, 2008, 2009, 2010
2007 International Young Guns Competition – Gold

BBH NEW YORK

CREATIVE

(NOV. '11 – NOV. '13)
AXE, Bailey's, Cole Haan,

Dove Men, Google, Google Chrome,

Johnnie Walker, PlayStation.

CRISPIN PORTER + BOGUSKY, CO.

WRITER / SR. WRITER / ACD

(MARCH '10 – NOV. '11)

Amex, AXE, Bing, Best Buy,
Coke Zero, Domino's, Microsoft,
Vitaminwater, Windows Phone.

BOONEOAKLEY, NC

COPYWRITER

AUG. '07 – MARCH '10

Bloom, CarMax, EA Games,

Microsoft, Mizuno, MTV, One Show,
Ruby Tuesday, State Farm.

Education

VCU BRANDCENTER,

Richmond, VA

Master's in Advertising (CW focus)

ALBION COLLEGE,

Albion, MI

Bachelor's in English / Journalism

Hi. I'm Jim, a copywriter at Clemenger BBDO Melbourne. Prior

to advertising, I wrote for a travel show in Europe; served as probably-London's-worst bartender; worked as a pseudo gonzo journalist in Michigan; and went to VCU Brandcenter. I think in that order.

I'm originally from Detroit, but moved to Australia when a long-time agency crush (Clemenger BBDO) came calling.

If you switch the first letters of my first and last names, you get an unfortunate result.

Once slut shamed a scantily-clad vagabond for several hours before realizing I was staring into a mirror.

Was grazed by a bullet once while growing up in Detroit. True story. The slut shaming thing, not so much.

Can write normally and in mirror image with both hands.

This obviously doesn't guarantee any writing ability, but does guarantee I can at least write shittily four different ways.

Contact

PEREIRA & O'DELL NY

CREATIVE DIRECTOR

(Dec. '17 – )

MINI Cooper

Awards

Emmy nomination (Google Jess Time)

One Show / One Club Best of the Digital Decade (BooneOakley.com)

2016 Campaign Brief – No. 4-ranked creative in Australia

CANNES

2017 Gold, Cyber (Snickers Hungerithm)

2017 Gold, Mobile (Hungerithm)

2017 Gold, Media (Hungerithm)

2017 Gold, Direct (Hungerithm)

2010 Gold, Cyber (BooneOakley)

2017 Silver, Promo + Activation (Hungerithm)

2017 Silver, Cyber (Hungerithm)

2017 Silver, Mobile (Hungerithm)

2017 Silver, Media (Hungerithm)

2017 Silver, Direct (Hungerithm)

2014 – Silver (PlayStation 4 Launch)

2017 Bronze, Promo + Activation (Hungerithm)

2017 – Bronze, Promo + Activation (Hungerithm)

2017 – Bronze, Cyber (Hungerithm)

2017 – Bronze, PR (Hungerithm)

2017 – Bronze, Direct (Hungerithm)

2017 – Finalist, Titanium (Hungerithm)

2016 – Finalist, Film (TAC Road Toll)

2015 – Shortlist (TAC Strings)

ONE SHOW

2017 Gold, Branded Social (Hungerithm)

2010 Gold, Interactive (BooneOakley)
2017 Silver, Digital (Hungerithm)

2017 Silver, Websites (Hungerithm)

2017 Silver, Mobile (Hungerithm)

2010 Silver, Cyber (BooneOakley)

2017 Bronze, Data Driven Personalization (Hungerithm)

2016 Bronze, Film (TAC Strings)

2017 Merit, Branded Social (Hungerithm)

2017 Merit, Social & Viral Marketing (Hungerithm)

2013 Merit, Film (Google Jess Time)

2016 Finalist, Film (TAC Road Toll)

CLIOS

2014 Silver (PlayStation 4 Launch)

2016 Bronze (Hungerithm)

2015 Bronze (Victoria Bitter: WWI)

2010 Bronze (BooneOakley)

WEBBY AWARDS

2017 Best Mobile Campaign (Hungerithm)

2017 Best in Food & Beverage (Hungerithm)

2010 Best in Professional Services (BooneOakley)

2013 Finalist, Copywriting (Google Coffee)

D&AD

2017 Wood Pencil, Best Use of Social Media (Hungerithm)

2014 In-Book (PlayStation 4 Launch)

FWA

2010 Site of the Month (BooneOakley)

2014 Site of the Day (PlayStation 4 Launch)

2011 Site of the Day (TRON)

OTHER

2017 Effies – Gold (Hungerithm)

2017 Effies - Bronze (Hungerithm)

2017 Effies – Bronze (Hungerithm)

2016 AWARD Awards – Silver (TAC Strings)

2016 Twitter Awards – Gold (Hungerithm)

2016 MIXX Awards – Gold (Hungerithm)

2016 Spikes Asia – Grand Prix, Media (Hungerithm)

2016 Spikes Asia – Grand Prix, Mobile (Hungerithm)

2016 Spikes Asia – Gold, Mobile/Data Insight (Hungerithm)

2016 Spikes Asia – Silver, Integrated Media (Hungerithm)

2016 Best Ads on TV – Ad of the Week (Hungerithm)

2016 Creativity Pick of the Day (Hungerithm)
2016 AWARD Awards – Bronze (TAC Road Toll)

2016 AWARD Awards – Silver (TAC Road Toll radio)

2016 Best Ads on TV (Melbourne Comedy Festival)

2015 Gunn Report – Top 20 Ads of 2015 (Victoria Bitter: WWI)

2015 Best Ads on TV – Ad of the Week (Victoria Bitter: WWI)

2015 Adweek – Ad of the Day (TAC Strings)

2015 Best Ads on TV (TAC Strings)

2015 Creativity – Pick of the Day (TAC Strings)

2015 Spikes Asia – Silver Spike (TAC Strings)

2015 Campaign Review (UK) – Ads of the Week (TAC Strings)

2015 Best Ads on TV (TAC Road Toll)

2013 AICP / MoMA permanent collection (Google Jess Time)

2013 Art Director's Club – Bronze (Google Jess Time)

2013 Mashable – No. 1 Tear-Jerker Ad of All Time (Google Jess Time)

2013 Creativity – Pick of the Day (Google Jess Time)

2013 AICP – shortlist, copywriting (Google Coffee)
2011 Adweek – Ad of the Day (Microsoft)
2011 Creativity – Pick of the Day (TRON)2011 MIXX Awards – Gold (TRON)
2010 Andy Awards – Silver (BooneOakley)
2010 SXSW – Website of the Year (BooneOakley)
Ad Age – Top 20 Ads on YouTube (BooneOakley)

Businessweek – 21 Ads You Won't Hate (BooneOakley)
Huffington Post – No. 1, Most Innovative Websites Ever (BooneOakley)
Creativity Top 20 – 2007, 2009, 2010, 2011, 2013, 2014, 2015, 2016
Creativity Pick of the Day – 2010, 2011, 2013, 2014, 2015, 2016
Gold Addy – 2008, 2009, 2010
2007 International Young Guns Competition – Gold

Awards

Emmy nomination (Google Jess Time)

One Show / One Club Best of the Digital Decade (BooneOakley.com)

2016 Campaign Brief – No. 4-ranked creative in Australia

2017 Cannes – Gold, Cyber (Snickers Hungerithm)

2017 Cannes – Gold, Mobile (Hungerithm)

2017 Cannes – Gold, Media (Hungerithm)

2017 Cannes – Gold, Direct (Hungerithm)

2017 Cannes – Silver, Promo + Activation (Hungerithm)

2017 Cannes – Silver, Cyber (Hungerithm)

2017 Cannes – Silver, Mobile (Hungerithm)

2017 Cannes – Silver, Media (Hungerithm)

2017 Cannes – Silver, Direct (Hungerithm)

2017 Cannes – Bronze, Promo + Activation (Hungerithm)

2017 Cannes – Bronze, Cyber (Hungerithm)

2017 Cannes – Bronze, PR (Hungerithm)

2017 Cannes – Bronze, Direct (Hungerithm)

2017 Cannes – Finalist, Titanium (Hungerithm)

2017 One Show – Gold, Branded Social (Hungerithm)

2017 One Show – Silver, Digital (Hungerithm)

2017 One Show – Silver, Websites (Hungerithm)

2017 One Show – Silver, Mobile (Hungerithm)

2017 One Show – Bronze, Data Driven Personalization (Hungerithm)

2017 One Show – Merit, Branded Social (Hungerithm)

2017 One Show – Merit, Social & Viral Marketing (Hungerithm)

2017 D&AD Awards – Wood Pencil, Best Use of Social Media (Hungerithm)

2017 Webby Awards – Best Mobile Campaign (Hungerithm)

2017 Webby Awards – Best in Food & Beverage (Hungerithm)

2017 Effies – Gold (Hungerithm)

2017 Effies - Bronze (Hungerithm)

2017 Effies – Bronze (Hungerithm)

2016 One Show – Film Bronze (TAC Strings)

2016 AWARD Awards – Silver (TAC Strings)

2016 Clios – Bronze (Hungerithm)

2016 Twitter Awards – Gold (Hungerithm)

2016 MIXX Awards – Gold (Hungerithm)

2016 Spikes Asia – Grand Prix, Media (Hungerithm)

2016 Spikes Asia – Grand Prix, Mobile (Hungerithm)

2016 Spikes Asia – Gold, Mobile/Data Insight (Hungerithm)

2016 Spikes Asia – Silver, Integrated Media (Hungerithm)

2016 Best Ads on TV – Ad of the Week (Hungerithm)

2016 Creativity Pick of the Day (Hungerithm)

2016 Cannes Lions – Film Finalist (TAC Road Toll)

2016 One Show – Film Finalist (TAC Road Toll)

2016 AWARD Awards – Bronze (TAC Road Toll)

2016 AWARD Awards – Silver (TAC Road Toll radio)

2016 Best Ads on TV (Melbourne Comedy Festival)

2015 Clios – Bronze (Victoria Bitter: WWI)

2015 Gunn Report – Top 20 Ads of 2015 (Victoria Bitter: WWI)

2015 Best Ads on TV – Ad of the Week (Victoria Bitter: WWI)

2015 Cannes Lions – Shortlist (TAC Strings)

2015 Adweek – Ad of the Day (TAC Strings)

2015 Best Ads on TV (TAC Strings)

2015 Creativity – Pick of the Day (TAC Strings)

2015 Spikes Asia – Silver Spike (TAC Strings)

2015 Campaign Review (UK) – Ads of the Week (TAC Strings)

2015 Best Ads on TV (TAC Road Toll)

2014 Cannes Lions – Silver (PlayStation 4 Launch)

2014 Clios – Silver (PlayStation 4 Launch)

2014 D&AD In-Book (PlayStation 4 Launch)

2014 FWA – Site of the Day (PlayStation 4 Launch)

2013 AICP / MoMA permanent collection (Google Jess Time)

2013 Art Director's Club – Bronze (Google Jess Time)

2013 Mashable – No. 1 Tear-Jerker Ad of All Time (Google Jess Time)

2013 One Show – Merit (Google Jess Time)

2013 Creativity – Pick of the Day (Google Jess Time)

2013 Webby Awards – finalist, copywriting (Google Coffee)
2013 AICP – shortlist, copywriting (Google Coffee)
2011 Adweek – Ad of the Day (Microsoft)
2011 FWA – Site of the Day (TRON)
2011 Creativity – Pick of the Day (TRON)

2011 MIXX Awards – Gold (TRON)
2010 Cannes Lions – Gold (BooneOakley)
2010 One Show Interactive – Gold (BooneOakley)
2010 One Show – Silver (BooneOakley)

2010 Andy Awards – Silver (BooneOakley)
2010 Clios – Bronze (BooneOakley)
2010 Webby Award winner (BooneOakley)
2010 SXSW – Website of the Year (BooneOakley)
2010 FWA – Site of the Month (BooneOakley)
Ad Age – Top 20 Ads on YouTube (BooneOakley)

Businessweek – 21 Ads You Won't Hate (BooneOakley)
Huffington Post – No. 1, Most Innovative Websites Ever (BooneOakley)
Creativity Top 20 – 2007, 2009, 2010, 2011, 2013, 2014, 2015, 2016
Creativity Pick of the Day – 2010, 2011, 2013, 2014, 2015, 2016
Gold Addy – 2008, 2009, 2010
2007 International Young Guns Competition – Gold