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Uber: Get Your Ride Right

You've got a date, so you pull up an UberX. But he's eco-friendly, so you think Uber Green. But he's actually as tall as his profile says, so you go with UberXL. We used stories like these to show that there's a ride type for all of life's little twists. Spots directed by Jim Jenkins.
We also created hyperlocal OOH that played off of 17 neighborhoods nationwide, like this one in South Beach.
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LINCOLN PARK, CHICAGO
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SUNSET BOULEVARD, LA
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WILLIAMSBURG, BK
Uber NY_Pearl_NY28_Williamsburg_1_Edit+(1).webp
UNION STREET, SAN FRANCISCO
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VARIOUS LOCATIONS
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IN-FEED / STORIES / ETC.
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UBER NOW - STRAWS.gif

One Show finalist x 2

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Featured in Muse by Clio, Little Black Book and the Drum

 

AdAge / Creativity's Top 5

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Best Ads on TV

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DIRECTOR:

Jim Jenkins

 

​GCD:

Zoe Kessler

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CREATIVES:

Kevin Fritz, Zoe Myers, Katyana O'Neill,

Boris Opacic, Matt Sorrell, Marjorie Vardo

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