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Uber: Get Your Ride Right
You've got a date, so you pull up an UberX. But he's eco-friendly, so you think Uber Green. But he's actually as tall as his profile says, so you go with UberXL. We used stories like these to show that there's a ride type for all of life's little twists. Spots directed by Jim Jenkins.
We also created contextual OOH that played off of 17 markets nationwide, including this one in South Beach.
LINCOLN PARK, CHICAGO
SUNSET BOULEVARD
WILLIAMSBURG
UNION STREET, SF
Featured in Muse by Clio, the Drum and AdAge / Creativity's Top 5.
DIRECTOR:
Jim Jenkins
GCD:
Zoe Kessler
CREATIVES:
Kevin Fritz, Zoe Myers, Katyana O'Neill,
Boris Opacic, Matt Sorrell, Marjorie Vardo
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