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Uber: Get Your Ride Right
You've got a date, so you pull up an UberX. But he's eco-friendly, so you think Uber Green. But he's actually as tall as his profile says, so you go with UberXL. We used stories like these to show that there's a ride type for all of life's little twists. Spots directed by Jim Jenkins.
We also created hyperlocal OOH that played off of 17 neighborhoods nationwide, like this one in South Beach.
LINCOLN PARK, CHICAGO
SUNSET BOULEVARD, LA
WILLIAMSBURG, BK
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UNION STREET, SAN FRANCISCO
VARIOUS LOCATIONS
FINANCIAL DISTRICT, SF
WRIGLEYVILLE / FRAT CENTRAL
DELANCEY STREET SUBWAY STOP, NYC
SOMEWHERE IN LA
ABOVE AN EQUINOX
SANTA MONICA PROMENADE
BRICKELL, MIAMI
ABOVE A FORGIVING FLORIDA GAS STATION
1/1
IN-FEED / STORIES / ETC.
One Show finalist x 2
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Featured in Muse by Clio, Little Black Book and the Drum
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Best Ads on TV
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DIRECTOR:
Jim Jenkins
​GCD:
Zoe Kessler
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CREATIVES:
Kevin Fritz, Zoe Myers, Katyana O'Neill,
Boris Opacic, Matt Sorrell, Marjorie Vardo
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