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Uber Reserve: The Getaway
Nearly 70% of Americans report coming into strife with with family when going home for Thanksgiving. So while other brands are helping you get home for turkey day, we helped you book an early exit. Film directed by Ian Pons Jewell.
The campaign included the long form film above, movie posters highlighting the quirky archetypes you encounter at Thanksgiving, and an Instagram excuse generator with excuses tailored to help you get out of your specific turkey day.
A trailer for the campaign also ran in cinemas before Thanksgiving blockbusters like Black Panther: Wakanda Forever, The Menu, Halloween Ends and numerous others.
Given Kevin Jonas' 5 million followers and his status as the black sheep among his brothers' band, he seemed like a natural choice to post about our Getaway initiative.
Ian Pons Jewell
Anna Cevallos, Paula Gete-Alonso,
Claire Golladay, Laura Schear
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