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TAC Road Safety: Road Toll

Over the years, Australians have become desensitized to the road toll, seeing it at just a number. But with hundreds of people still dying each year, the TAC wanted to find a way to humanize this statistic.
Part of the brief was to come up with a new campaign tagline:

Radio spots

Radio ads play off the fact that inside every non-descript car on the road is someone who would be missed.
TAC Radio - Break Lights
00:00 / 00:00
TAC Radio - In The Rain
00:00 / 00:00


Luke Thompson



Glue Society / Jonathan Kneebone


2016 Cannes – Film Finalist

2016 One Show – Film Finalist

2016 AWARD Awards – Silver (radio)

2016 AWARD Awards – Bronze


Best Ads on TV

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