MINI: Trolling the Emmys
To get people to spend less time binge-watching TV and more time driving, we wanted to offer MINI test-drivers $12.99 a month to cancel Netflix or Hulu. Turns out that's super illegal.
So we took on TV's biggest night instead, the Emmys, with live posts and OOH spoiling top shows – so there's no need to sit through them.
Nick Sonderup, Jake Dubs
One Show finalist
AdAge - Editor's Pick