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MINI: Trolling the Emmys
Driving a MINI is its own form of entertainment. So we encouraged people to spend more time driving and less time on more passive forms of entertainment – namely, binge watching TV shows – by spoiling those shows in real time during the Emmys.
![LA2.jpg](https://static.wixstatic.com/media/e04c40_d1087850e4d44c37adea70b8c3d7ce15~mv2.jpg/v1/fill/w_863,h_533,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/LA2.jpg)
![LA5.jpg](https://static.wixstatic.com/media/e04c40_285bd67d1c734e0786a7e8cad7ad8a98~mv2.jpg/v1/fill/w_154,h_96,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/LA5.jpg)
![DnVsai-WsAAH4fd-1.jpg](https://static.wixstatic.com/media/e04c40_0bf67f9575924943aaabe508a62755c3~mv2.jpg/v1/fill/w_102,h_102,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/DnVsai-WsAAH4fd-1.jpg)
![DnVeroEWsAE1KcD.jpg](https://static.wixstatic.com/media/e04c40_21834727b6394dde9e65a2b739179ce3~mv2.jpg/v1/fill/w_102,h_102,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/DnVeroEWsAE1KcD.jpg)
![DnVX0q6X4AEILVT.jpg](https://static.wixstatic.com/media/e04c40_9aed0e34e5244e46a5c8c77bb7eeaf60~mv2.jpg/v1/fill/w_102,h_102,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/DnVX0q6X4AEILVT.jpg)
![DnVzSEZW0AA7xCT.jpg](https://static.wixstatic.com/media/e04c40_69415dc160ac4ba19a6ab3a2e58f06fd~mv2.jpg/v1/fill/w_102,h_102,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/DnVzSEZW0AA7xCT.jpg)
CO-CREATIVE DIRECTORS:
Nick Sonderup, Jake Dubs
2019 One Show finalist
2019 ADC – Merit (Interactive)
AdAge - Editor's Pick
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