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Pringles: Brand Relaunch & Super Bowl 2026
Pringles wanted to speak to their wide range of unique attributes, from being stackable to duck lip-able. While also reviving their famous "Once You Pop, You Can't Stop" campaign. But you can no longer legally say "You Can't Stop" and imply addiction.
So we made it more about the fun weird things Pringles' fun weird attributes inspire. Especially if you happen to be Sabrina Carpenter.
CREATIVES:
Kelly Scollard, Taylor Osborn
CO-CDs:
Dan Greener, Austin Mankey, Mike Motch (Pringleleo),
Scott Kaplan, Matt Vescovo (Duck King)
ECD:
Dan Kelly
8 billion impressions in week one
(Top all-time performing
Pringles Super Bowl campaign)
1.4 million Instagram likes
64 million combined YouTube views
Billboard – #1 Super Bowl spot of 2026
Esquire – #1 Super Bowl spot of 2026
US Weekly – #1 Super Bowl spot of 2026
People – #2 Super Bowl spot of 2026
Harper's BAZAAR – #2 Super Bowl spot of 2026
New York Times – #3 Super Bowl spot of 2026
#1 among Muse by Clios' Top 5 Ads of the Week
(Super Bowl version)
Best Ads on TV – Best Film of the Week
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