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Michelob: Lap of Legends

During this prime time television special seen in 31 countries on the BBC, AMC and Roku, F1's Logan Sargeant raced in his real car against hyper-intelligent avatars of the sport's all-time greats. All of whom Logan saw via the first ever AR-equipped racing helmet.
Behind the tech:
Full show:
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LoL GIFS - WIPE SMALLER.gif

GLOBAL CREATIVE PARTNER:

Danilo Boer

 

CCO:

Michael Aimette

ECD:

Alex Abrantes

CO-CDs:

Thomas Mori, Simon Dolsten

ACDs:

Lara Polovina and David Green

HEAD OF ART & DESIGN:

Sy-Jeng Cheng


 

2025 One Show – Best of Discipline (Creative Use of Technology)

2025 One Show – Gold (Craft | Use of Technology)

 

2025 One Show – Gold (Augmented, Virtual & Mixed Reality | AR, VR, MR)

 

2025 One Show – Gold (Craft | Use of Technology)

 

2025 One Show – Gold (Technology as a Creative Tool)

 

2025 One Show – Gold (Augmented, Virtual & Mixed Reality | AR, VR, MR)

 

2025 One Show – Gold (Innovation | New Ideas in Technology)

 

2025 One Show – Gold (Use of Technology)

 

2025 One Show – Silver (Experiential & Immersive)

 

2025 One Show – Silver (Real-Time Data)

 

2025 One Show - Silver (Innovation | New Ideas in Film)

 

2025 One Show – Silver (Events | Hybrid)

 

2025 One Show - Silver (Innovation | New Ideas in Film)

 

2025 One Show – Silver (Craft | Dynamic Data Visualization)

 

2025 One Show – Silver (Events | Hybrid)

 

2025 One Show – Silver (Innovation | Execution in Experiential & Immersive)

 

2025 One Show – Bronze (Craft | Sound)

 

2025 One Show – Bronze (Use of Technology)

 

2025 One Show – Bronze (Digital Design)

 

2025 One Show – Bronze (Craft | Use of Technology)

 

2025 One Show – Bronze (Data Visualization | Static or Dynamic)

 

2025 One Show – Penta Pencil

2025 ADC – Best of Discipline (Artificial Intelligence)

2025 ADC – Gold (Extended Reality | AR | VR | MR)

 

2025 ADC – Gold (Innovation)

 

2025 ADC – Gold (Innovation)

 

2025 ADC - Gold (AI | Execution)

 

2025 ADC – Gold (AI | Process)

 

2025 ADC – Silver (Digital Experience Design)

 

2025 ADC – Silver (Branded Content | Entertainment | Online Video - Long Form)

 

2025 ADC – Silver (Craft in Motion | Film | Extended Reality) 

 

2025 ADC – Silver (Innovation | Television | Film | Online Video)

 

2025 ADC – Bronze (Data Visualization)

 

2025 ADC – Bronze (Innovation)

 

2025 ADC – Bronze (Branded Content | Entertainment | TV | Film)

 

2025 Clios – Grand Clio (Creative Use of Data | Visualization)

 

2025 Clios – Grand Clio (Digital/Mobile | Emerging Technology)

 

2025 Clios – Gold (Branded Entertainment & Content | New Realities)

 

2025 Clios – Gold (Digital, Mobile & Social Media Craft | Moving Image/Video Design)

 

2025 Clios – Gold (Experience/Activation | Events)

 

2025 Clios – Silver (Audio Craft | Other)

 

2025 Clios – Silver (Creative Use of Data | Real-Time)

 

2025 Clios – Silver (Digital/Mobile | New Realities)

 

2025 Clios – Silver (Experience/Activation | Digital/Mobile)

 

2025 Clios – Silver (Experience/Activation | Immersive/New Realities)

 

2025 Clios – Silver (Experience/Activation | Use of Talent & Influencers)

 

2025 Clios – Silver (Partnerships & Collaborations)

 

2025 Clios - Bronze (Audio | Use of Technology)

 

2025 Clios – Bronze (Branded Entertainment & Content | Experience/Activation)

 

2025 Clios – Bronze (Branded Entertainment & Content | Partnerships/Co-Creation)

 

2025 Clios – Bronze (Innovation | Branded Entertainment & Content)

 

2025 Clios – Bronze (Media | Entertainment)

 

2025 Clios – Bronze (Media | New Realities)

 

2025 Clios – Bronze (Branded Entertainment & Content | Audio)

 

2025 Clios – Bronze (Innovation | Audio)

 

2025 Clios – Bronze (Innovation | Experience/Activation)

2025 Andy Awards – Gold (Craft)

 

2024 Cannes – Gold (Entertainment for Sport)

2024 Cannes – Gold (Digital Craft)

2024 Cannes – Silver (Entertainment for Sport)

2024 Cannes – Silver (Technological Achievement in Digital Craft)

2024 Clio Sports – Grand Clio (Professional | Fan Engagement | Experience/Activation)

2024 Clio Sports – Gold (Television & Streaming | Special Event | Branded Entertainment | New Reality)

 

2024 Clio Sports – Gold (Professional | Branded Entertainment/Content | Digital/Mobile)

2024 Clio Sports – Gold (Professional | Branded Entertainment/Content | Experience/Activation)

2024 Clio Sports – Gold (Professional | Branded Entertainment/Content | Partnerships & Sponsorships)

2024 Clio Sports – Gold (Professional | Digital/Mobile | Artificial Intelligence)

2024 Clio Sports – Gold (Professional | Fan Engagement | Digital/Mobile

2024 Clio Sports – Gold (Professional | Fan Engagement | Partnerships & Sponsorships)

2024 Clio Sports – Gold (Professional | Innovation | Branded Entertainment/Content)

2024 Clio Sports – Gold (Professional | Partnerships & Sponsorships | Brand x Team/League)

2024 Clio Sports – Silver (Television & Streaming | Special Event | Branded Entertainment | Experiences & Activations)

2024 Clio Sports – Silver (Television & Streaming | Special Event | Original Content | Other)

2024 Clio Sports – Silver (Television & Streaming | Special Event | Partnerships & Collaborations)

2024 Clio Sports – Silver (Professional | Design | Other)

2024 Clio Sports – Silver (Professional | Experience/Activation | Immersive/New Realities)

2024 Clio Sports – Silver (Professional | Innovation | Public Relations)

2024 Clio Sports – Silver (Professional | Partnerships & Sponsorships | Brand x Media)

2024 Clio Sports – Silver (Professional | Partnerships & Sponsorships | Professional Athlete)

2024 Clio Sports – Bronze (Professional | Experience/Activation | Events/Activation)

2024 Clio Sports – Bronze (Professional | Experience/Activation | Use of Athletes, Talent & Influencers)

2024 Clio Sports – Bronze (Professional | Innovation | Partnerships & Sponsorships)

2024 LIA – Gold (Branded Entertainment: Augmented Reality)

2024 LIA – Gold (Branded Entertainment: Experiential & Live Events)

2024 LIA – Gold (Branded Entertainment: Creative Use of Data)

2024 LIA – Gold (Branded Content: Creative Use of Data)

2024 LIA – Gold (Creative Use of Data: Real-Time Data)

2024 LIA – Gold (Design: Creative Use of Data)

2024 LIA – Silver (Evolution: Creative Technology)

2024 LIA – Silver (Branded Content: Augmented Reality)

2024 LIA – Silver (Creative Use of Data: Data Visualization)

2024 LIA – Bronze (TV & Cinema: Branded Entertainment)

2024 LIA – Bronze (Production & Post: Virtual Reality)

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