MINI: Driving Hope

Access to music is dwindling in NYC schools (with 47% fewer programs than in 2007). So MINI and charity Sing For Hope literally
made music more accessible to New Yorkers—by placing 50 hand-painted pianos around NYC and then donating them to schools.
Then, we used MINI's surprising storage space to create a roving 51st piano, which performed all over NY for 21-straight days.
The making of the MINIPIANO:
Footage by Helo and MINI USA
VANESSA CARLTON during halftime of Steve Nash's annual Soccer Showdown:
Footage by Bleacher Report
Example hand-painted pianos:
Hand-painted piano locations:
NOWTHIS coverage of our first event, "A Ride Through Time"
Footage by Thrillist/NowThis
JUILLIARD SCHOOL PERFORMANCE
Footage by The Juilliard School
J MASCIS + JUKEBOX THE GHOST
Free concert at Brooklyn Library
BRONX BLOCK PARTY
Footage by Sing for Hope
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Key MINIPiano events:
Photo by the Brooklyn Library
DINOSAUR JR.'S J MASCIS
JUILLIARD SCHOOL PERFORMANCE
Footage by The Juilliard School
STEVE MADDEN and various TV personalities discuss the project.
Footage by Fox 5

CO-CREATIVES:

Lily Fu, Nate Mayer, Nick Sonderup

 

PRODUCTION PARTNERS:

Bleacher Report, Helo, Thrillist/NowThis