Pringles wanted to speak to their wide range of unique attributes, from being stackable to duck lip-able, while also reviving their famous "Once You Pop, You Can't Stop" campaign.

But in today's world, you can't legally imply Pringles are addictive. So we created a twist on the line and that aims to show all the fun weirdness enabled by Pringles' fun weird attributes. All culminating in a Super Bowl spot starring Sabrina Carpenter.