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MINI: Binge on MINI

To get people to binge on TV less and drive more, we wanted to offer anyone who test drove a MINI $9.99 a month to cancel Netflix
or Hulu. But it turns out that's illegal as hell. So we set out to create a podcast that summarized shows for you to listen to on the road,
as well as an OOH/social campaign that jokingly spoiled binge-worthy shows.
Proof of concept video:
Social video:
BINGE in LA.jpeg

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