MINI: Binge on MINI
To get people to binge on TV less and drive more, we wanted to offer anyone who test drove a MINI $9.99 a month to cancel Netflix
or Hulu. But it turns out that's illegal as hell. So we set out to create a podcast that summarized shows for you to listen to on the road,
as well as an OOH/social campaign that jokingly spoiled binge-worthy shows.
Proof of concept video:
Ad Age Editor's Pick