MINI: Driving Hope

Access to music is dwindling in NYC schools (with 47% fewer programs than in 2007). So MINI and charity Sing For Hope literally
made music more accessible to New Yorkers—by placing 50 hand-painted pianos around NYC and then donating them to schools.
Then, we used MINI's surprising storage space to create a roving 51st piano, which performed all over NY for 21-straight days.
The making of the MINIPIANO:
Footage by Helo and MINI USA
VANESSA CARLTON during halftime of Steve Nash's annual Soccer Showdown:
Footage by Bleacher Report
Hand-painted piano locations:
Example hand-painted pianos:
PIANO LOCATION GIF.gif
JUILLIARD SCHOOL PERFORMANCE                               

Footage by NowThis/Thrillist

 
NOWTHIS coverage of our first event, "A Ride Through Time"     

Footage by The Juilliard School

BRONX BLOCK PARTY                                                               

Free concert at Brooklyn Library

 
J MASCIS + JUKEBOX THE GHOST

Footage by Sing for Hope

Key MINIPiano events:

MAY 24:

THRILLIST RIDE THROUGH TIME

plays at historical venues like CBGB

JUNE 4:

LIBERTY PLAZA LAUNCH

all 51 pianos perform

JUNE 4:

LIVE TV PERFORMANCES

with Steve Madden & various hosts

JUNE 6:

JUILLIARD SCHOOL

live performance

JUNE 8:

NORTHSIDE FESTIVAL

in Williamsburg & Greenpoint

JUNE 11:

PIANO LESSONS

at public schools

JUNE 12-13:

POP-UP SHOWS

citywide

JUNE 14:

BRONX

Block Party

JUNE 16:

INDUSTRY CITY

Thrillist Best Day of Your Life

JUNE 17:

FATHER'S DAY

piano on demand

JUNE 20:

FREE CONCERT

J Mascis + Jukebox the Ghost

JUNE 20:

VANESSA CARLTON

at Steve Nash Showdown

JUNE 21:

DUELING PIANOS

MINIPiano vs. painted piano

JUNE 22:

BROADWAY DAY

with Wicked, Kinky Boots, etc.

JUNE 24:

CLOSING CEREMONY

at Liberty Plaza

Photo by the Brooklyn Library
DINOSAUR JR.'S J MASCIS
JUILLIARD SCHOOL PERFORMANCE
Footage by The Juilliard School
Along with musical artists, the initiative also involved some surprising non-musicians, like STEVE MADDEN (below) and STEVE NASH.
Via Fox 5

CO-CREATIVES:

Lily Fu, Nate Mayer, Nick Sonderup

 

PRODUCTION PARTNERS:

Bleacher Report, Helo, Thrillist/NowThis