MINI: Driving Hope

Access to music is dwindling in NYC schools (with 47% fewer music programs than in 2007). To raise awareness of this, MINI
and charity Sing For Hope literally made music more accessible to New Yorkers—by placing 50 hand-painted pianos around NYC.
Then, we used MINI's surprising storage space to create a roving 51st piano, which performed all over NY for 21-straight days.
The making of the MINIPIANO.
Footage by Helo and MINI USA
VANESSA CARLTON during halftime of Steve Nash's annual Soccer Showdown.
Footage by Bleacher Report
NOWTHIS coverage of our first event, "A Ride Through Time".
Footage by Thrillist/NowThis
JUILLIARD SCHOOL PERFORMANCE
Footage by The Juilliard School
J MASCIS + JUKEBOX THE GHOST
Free concert at Brooklyn Library
BRONX BLOCK PARTY
Footage by Sing for Hope
Each hand-painted piano was later donated to a NYC school:
Hand-painted piano locations:
Example MINIPiano events:
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Photo by the Brooklyn Library
DINOSAUR JR.'S J MASCIS
JUILLIARD SCHOOL PERFORMANCE
Footage by The Juilliard School
BRONX BLOCK PARTY
Footage by Sing for Hope

CO-CREATIVES:

Lily Fu, Nate Mayer, Nick Sonderup

 

PRODUCTION PARTNERS:

Bleacher Report, Helo, Thrillist/NowThis