MINI: Driving Hope
Access to music is dwindling in NYC schools (with 47% fewer music programs than in 2007). To raise awareness of this, MINI
and charity Sing For Hope literally made music more accessible to everyone—by placing 50 hand-painted pianos around NYC.
Then, we used MINI's surprising storage space to create a roving 51st piano, which performed all over NY for 21-straight days.
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Thrillist / NowThis covering the first of many events, "A Ride Through Time".
Footage by Thrillist/NowThis
VANESSA CARLTON
Halftime performance at Steve Nash Soccer Showdown / Footage by Bleacher Report
JUILLIARD SCHOOL PERFORMANCE
Footage by The Juilliard School
J. MASCIS + JUKEBOX THE GHOST
Free concert at Brooklyn Library
BRONX BLOCK PARTY
Footage by Sing for Hope
Artist-designed pianos:
Piano locations:
Example MINIPiano events:
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Vanessa Carlton, three-time Grammy nominee
Footage by Bleacher Report
J. Mascis of Dinosaur Jr.
Photo by the Brooklyn Library
Juilliard School performance
Footage by The Juilliard School
How the MINIPiano was made:
Footage by Helo and MINI USA
CO-CREATIVES:
Lily Fu, Nate Mayer, Nick Sonderup
PRODUCTION PARTNERS:
Bleacher Report, Helo, Thrillist/NowThis