MINI: Driving Hope

Access to music is dwindling in NYC schools (with 47% fewer music programs than in 2007). To raise awareness of this, MINI
and charity Sing For Hope literally made music more accessible to everyone—by placing 50 hand-painted pianos around NYC.
​
Then, we used MINI's surprising storage space to create a roving 51st piano, which performed all over NY for 21-straight days.
Show More
Thrillist / NowThis covering the first of many events, "A Ride Through Time".
Footage by Thrillist/NowThis
VANESSA CARLTON 
Halftime performance at Steve Nash Soccer Showdown / Footage by Bleacher Report
JUILLIARD SCHOOL PERFORMANCE
Footage by The Juilliard School
J. MASCIS + JUKEBOX THE GHOST
Free concert at Brooklyn Library
BRONX BLOCK PARTY
Footage by Sing for Hope
Artist-designed pianos:
Piano locations:
Example MINIPiano events:
Show More
Vanessa Carlton, three-time Grammy nominee
Footage by Bleacher Report
J. Mascis of Dinosaur Jr.
Photo by the Brooklyn Library
Juilliard School performance
Footage by The Juilliard School
How the MINIPiano was made:
Footage by Helo and MINI USA

CO-CREATIVES:

Lily Fu, Nate Mayer, Nick Sonderup

 

PRODUCTION PARTNERS:

Bleacher Report, Helo, Thrillist/NowThis

​

  • HOME

  • ABOUT

  • SNICKERS HUNGERITHM

  • GOOGLE

  • TAC: STRINGS

  • YAHOO FANTASY FOOTBALL

  • TAC: REALITY CHEQUE

  • BOONEOAKLEY

  • NAB: CREDIT CARDS

  • MINI: TROLLING EMMYS

  • MINI: DRIVING HOPE

  • OPTIMUM

  • PLAYSTATION 4

  • TAC: ROAD TOLL

  • VICTORIA BITTER WWI

  • COKE ZERO: TRON

  • VICTORIA BITTER

  • GOOGLE: COFFEE

  • JOHNNIE WALKER

  • GTA V

  • COKE ZERO: BUZZ

  • DELL TECHNOLOGIES

  • COAST GUARD

  • More

    JIM ROBBINS - CD / WRITER

    jimthecw@gmail.com