MINI: Driving Hope

Access to music is dwindling in NYC schools (with 47% fewer music programs than in 2007). To raise awareness of this, MINI

and charity Sing For Hope literally made music more accessible to everyone—by placing 50 hand-painted pianos around NYC.

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Then, we used MINI's surprising storage space to create a roving 51st piano, which performed all over NY for 21-straight days.

Thrillist / NowThis covering the first of many events, "A Ride Through Time".

Footage by Thrillist/NowThis

VANESSA CARLTON 

Halftime performance at Steve Nash Soccer Showdown / Footage by Bleacher Report

JUILLIARD SCHOOL PERFORMANCE

Footage by The Juilliard School

J. MASCIS + JUKEBOX THE GHOST

Free concert at Brooklyn Library

BRONX BLOCK PARTY

Footage by Sing for Hope

Artist-designed pianos:

Piano locations:

Example MINIPiano events:

Vanessa Carlton, three-time Grammy nominee

Footage by Bleacher Report

J. Mascis of Dinosaur Jr.

Photo by the Brooklyn Library

Juilliard School performance

Footage by The Juilliard School

How the MINIPiano was made:

Footage by Helo and MINI USA

CO-CREATIVES:

Lily Fu, Nate Mayer, Nick Sonderup

PRODUCTION PARTNERS:

Bleacher Report, Helo, Thrillist/NowThis

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