MINI: Driving Hope

Access to music is dwindling in NYC schools (such programs have declined by 47% since 2007). To raise awareness around this,
MINI and charity Sing For Hope literally made music more accessible to everyone—by placing 50 hand-painted pianos around NYC.
Then, we used MINI's surprising storage space to create a roving 51st piano, which performed all over the city for 21-straight days.
Thrillist / NowThis covering the first of our many events, "A Ride Through Time".
Footage by Thrillist/NowThis
VANESSA CARLTON during halftime of Steve Nash Soccer Showdown
Footage by Bleacher Report
JUILLIARD SCHOOL performance
Footage by The Juilliard School
J. MASCIS + JUKEBOX THE GHOST
Free concert by Brooklyn Library
BRONX BLOCK PARTY
Footage by Sing for Hope
J. Mascis of Dinosaur Jr.
Juilliard School performance
Footage by The Juilliard School
Free Bronx Block Party
Footage by Sing For Hope
Photo by the Brooklyn Library
Complete list of events:
How the MINIPiano was built:
Footage by MINI USA
Hand-painted pianos:
Piano locations:

CO-CREATIVES:

Lily Fu, Nate Mayer, Nick Sonderup

 

PRODUCTION PARTNERS:

Bleacher Report, Helo, Thrillist/NowThis