MINI: Driving Hope

Access to music is dwindling in NYC schools—music and arts programs have declined by 47% since 2007. To raise awareness around this, MINI and non-profit Sing For Hope literally made music more accessible to everyone by placing 50 hand-painted pianos in every 
borough. Then, we used MINI's surprising storage space to create a roving 51st piano, which played all over the city for 21-straight days.
Thrillist / NowThis video covering the first of our many events, "A Ride Through Time".
Footage by Thrillist/NowThis
How the MINIPiano was built.
Footage by MINI USA
VANESSA CARLTON during halftime of Steve Nash's soccer tourney
Footage by Bleacher Report
JUILLIARD SCHOOL performance
Footage by The Juilliard School
J. MASCIS + JUKEBOX THE GHOST free concert
Hosted by Brooklyn Library
BRONX BLOCK PARTY
Footage by Sing for Hope
BROOKLYN: J. Mascis of Dinosaur Jr.
MANHATTAN: Juilliard School student + alumni performance.
Footage by Juilliard School
BRONX: Public block party
Footage by Sing For Hope
Hand-painted pianos:
Piano locations:

CO-CREATIVES:

Lily Fu, Nate Mayer, Nick Sonderup

 

PRODUCTION PARTNERS:

Bleacher Report, Helo, Thrillist/NowThis

Complete list of events: