MINI: Driving Hope

Access to music is dwindling rapidly in NYC schools (due to a 47% decline in music and arts programs since 2007). To raise awareness around this, MINI and non-profit Sing For Hope literally made music more accessible to everyone—by placing 50 hand-painted pianos all over NYC. Then, we used MINI's surprising storage space to create a roving 51st piano, which played all over the city for 21-straight days.
Thrillist / NowThis video covering the first of our many events, "A Ride Through Time".
Footage by Thrillist/NowThis
Vanessa Carlton during halftime of Steve Nash's annual soccer tournament.
Footage by Bleacher Report
Dinosaur Jr.'s J. Mascis and Jukebox the Ghost at a pop-up concert.
BROOKLYN: J. Mascis of Dinosaur Jr.
MANHATTAN: Juilliard School student + alumni performance.
Footage by Juilliard School
BRONX: Public block party
Footage by Sing For Hope
Hand-painted pianos:
Piano locations:

CO-CREATIVES:

Lily Fu, Nate Mayer, Nick Sonderup

 

PRODUCTION PARTNERS:

Bleacher Report, Helo, Thrillist/NowThis

MINIPiano events: