MINI: Driving Hope

NYC schools with music programs have a 94% attendance rate, yet such programs have declined by 47% since 2007. To raise 
awareness of this, MINI and non-profit Sing For Hope filled NYC with 50 hand-painted pianos, plus one "MINIPiano" on wheels.
 
This roving concert vehicle not only showed off MINI's storage space, it brought 21-straight days of live music to all five boroughs.
After the program, the pianos were donated to NYC schools.
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Vanessa Carlton during halftime of Steve Nash's annual soccer tournament.
Footage by Bleacher Report
Dinosaur Jr.'s J. Mascis and Jukebox the Ghost at a pop-up concert.
J. Mascis of Dinosaur Jr.
Example events:
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Hand-painted pianos:
Piano locations:

CO-CREATIVES:

Lily Fu, Nate Mayer, Nick Sonderup

 

PRODUCTION PARTNERS:

Bleacher Report, Helo, Thrillist/NowThis

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    jimthecw@gmail.com