MINI: Driving Hope

NYC schools with music programs have a 94% attendance rate, yet such programs have declined by 47% since 2007. To raise 
awareness of this, MINI and non-profit Sing For Hope filled NYC with 50 hand-painted pianos, plus one "MINIPiano" on wheels.
 
This roving concert vehicle not only showed off MINI's storage space, it brought 21-straight days of live music to all five boroughs.
After the program, the pianos were donated to NYC schools.
Vanessa Carlton during halftime of Steve Nash's annual soccer tournament.
Footage by Bleacher Report
Dinosaur Jr.'s J. Mascis and Jukebox the Ghost at a pop-up concert.
J. Mascis of Dinosaur Jr.
Example events:
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Hand-painted pianos:
Piano locations:

CO-CREATIVES:

Lily Fu, Nate Mayer, Nick Sonderup

 

PRODUCTION PARTNERS:

Bleacher Report, Helo, Thrillist/NowThis