KFC: ChickenStock

At KFC, we love anyone who loves our chicken. So when local restaurants started stealing our chicken imagery to sell their chicken, we didn't sue them like other brands would. We helped them.
Seeding film:
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Website:
chickenstock-map.gif
Images were "stolen" in 40+ countries:
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ASSOCIATE ​CREATIVE DIRECTOR:

Augusto Correia

 

ART DIRECTOR:

Hugo Agostinho

COPYWRITERS:

Tarik Frank, Doug Mackay

2022 Cannes Lions – Silver (Direct)

2022 Cannes Lions – Shortlist (Brand Experience & Activation)

2022 Caples Awards – Gold (Radical New Strategy)

2022 Caples Awards – Gold (Digital B2B)

2022 Dubai Lynx – Silver (Digital)

2022 Dubai Lynx – Silver (Creative Strategy)

2022 Dubai Lynx – Bronze (Digital)

2022 Dubai Lynx – Bronze (Media)

2022 Mad Stars – Gold (Brand Experience & Activation)

2022 Mad Stars – Gold (Media)

2022 Mad Stars – Gold (PR)

2022 Mad Stars – Gold (Direct)

Ad of the Week – Contagious Magazine

Ad of the Month – Digital Synopsis