Under Armour: Body Logo

Few people in the Middle East had heard of Under Armour. But one thing that is known and loved here are TikTok Challenges. So we decided to make our logo famous – by challenging people to become it.
@diimi / 1.1 million followers
UA BODY LOGO - Diimi.gif
@reemandbarbary / 1.1 million followers
UA BODY LOGO - Reemandbarbary.gif
@ammarfreez / 171,000 followers
UA BODY LOGO - AmmarFreez.gif
@ayman_yaman / 422,000 followers
UA BODY LOGO - ayman_yaman.gif
@notyourlocalhabibi / 874,000 followers
UA BODY LOGO - Notyourlocalhabibi.gif
@annabelle_newman / 192,000 followers
UA BODY LOGO - annabelle_newman .gif
@ayshasultan / 137,000 followers
UA BODY LOGO - AyshaSultan smaller.gif
@rawanalsadi93 / 147,000 followers
UA BODY LOGO - Rawalnasadi93.gif
@anaimram / 11,100 followers
UA BODY LOGO - AnaImram.gif

​ART DIRECTOR:

Hugo Agostinho

HEAD OF COPY:

Simon Raffaghello