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Under Armour: Body Logo
Few people in the Middle East had heard of Under Armour. But one thing that is known and loved there are TikTok Challenges. So we decided to make our logo famous – by challenging people to become it.
@diimi / 1.1 million followers
@reemandbarbary / 1.1 million followers
@ammarfreez / 171,000 followers
@ayman_yaman / 422,000 followers
@notyourlocalhabibi / 874,000 followers
@annabelle_newman / 192,000 followers
@ayshasultan / 137,000 followers
@rawanalsadi93 / 147,000 followers
@anaimram / 11,100 followers
ART DIRECTOR:
Hugo Agostinho
HEAD OF COPY:
Simon Raffaghello
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