MINI: Driving Hope

Schools with music programs have a 94% attendance rate, yet such programs have declined by 47% in NYC since 2014. So MINI
and non-profit Sing For Hope filled NYC with 50 hand-painted pianos, while also creating one additional piano on wheels.
 
This roving concert machine not only showed off MINI's surprising storage space, it brought live music and awareness to all five boroughs. After the program, the pianos were donated to NYC schools in need.
Pop-up concert at Brooklyn Library featuring J. Mascis of Dinosaur Jr. and Jukebox the Ghost.
Vanessa Carlton plays the MINIPiano during halftime of the annual Steve Nash Foundation Showdown.
J. Mascis of Dinosaur Jr. at Brooklyn Library.
Example events:
Hand-painted pianos:
Piano locations:

CO-CREATIVES:

Lily Fu, Nate Mayer, Nick Sonderup

 

PRODUCTION PARTNERS:

Bleacher Report, Helo, Thrillist/NowThis