Dell Technologies

Best known for its "Dude, you're getting a Dell?" campaign from 20 years ago, Dell now lives in a world of heavy product shots and Daedalian tech lingo. Here's a sampling of work from the adventure that is inching this global brand back toward relevance.

XPS LAPTOP

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CLOUD COMPUTING

GROUP CREATIVE DIRECTORS:

Justin Ebert and Niraj Zaveri

CREATIVES:

Colby House, Jesse Stanton & Elliott Graham ("Every Little Thing"),

Jack Collier & Paulo Monteiro ("Fog")