Best known for its "Dude, you're getting a Dell?" campaign from 20 years ago, Dell now lives in a world of heavy product shots and Daedalian tech lingo. Here's a sampling of work from the adventure that is inching this global brand back toward relevance.
GROUP CREATIVE DIRECTORS:
Justin Ebert and Niraj Zaveri
Colby House, Jesse Stanton & Elliott Graham ("Every Little Thing"),
Jack Collier & Paulo Monteiro ("Fog")