Hi! I'm a writer/CD from Detroit now based in NYC. Most people call me James, Jim, Jim Robbins, or, due to my parents' unfortunate lack of foresight, "Rim Jobbins."
Prior to advertising, I worked as probably-London's-worst bartender, a pseudo gonzo journalist in Michigan and went to VCU Adcenter. I think in that order.
I moved to Australia in '14 when long-time agency crush Clemenger BBDO
came calling, which was incredible. But after 2+ years and 2,000+ meat pies,
I moved back to be closer to family.
Thus, my URL is a lie. But "WriterNoLongerDownUnder" is such a mouthful.
This may sound cheesy, but I'm really grateful we get to do what we do.
Earlier in my career I think I took it for granted. But I don't think I do now.
In the photo, I'm the one on the left. Thanks for stopping by!
VML / YOUNG & RUBICAM
CREATIVE DIRECTOR
Aug. '18 - present
Dell, National Opioid Action Coalition,
Optimum TV & Internet, SKYY Vodka, Wendy's
SID LEE NEW YORK
ASSOCIATE CREATIVE DIRECTOR
Feb. '17 – Nov. '17
Netflix, Stella Artois, Yahoo Fantasy Football
CLEMENGER BBDO MELBOURNE (AUS.)
SENIOR CREATIVE
July '14 – Sept. '16
2016-17 Cannes Lions Agency of the Year
2016-17 D&AD most awarded agency globally
2016 Campaign Brief Australian Agency of the Year
2015 Campaign Brief Australian Agency of the Year
Carlton Draught, Dulux, Melbourne Comedy Festival,
Mercedes, M&Ms, National Australia Bank (NAB),
Pedigree, Snickers, Transport Accident Commission,
Tourism Victoria, Victoria Bitter, Virgin Australia
Work History
BBH NEW YORK
CREATIVE
Nov. '11 – Nov. '13
2012 Webby Awards Agency of the Year
AXE, Bailey's, Cole Haan, Dove Men, Google Chrome,
Johnnie Walker, PlayStation
CRISPIN PORTER + BOGUSKY, BOULDER, CO
WRITER / SENIOR WRITER
March '10 – Nov. '11
2010 Cannes Interactive Agency of the Year
American Express, AXE, Best Buy, Coke Zero,
Domino's, Microsoft, Microsoft Bing,
Vitaminwater, Windows Phone
BOONEOAKLEY, CHARLOTTE, NC
COPYWRITER
Aug. '07 – March '10
2009 Ad Age Small Agency of the Year – Southeast
Bloom, CarMax, EA Games, Microsoft, Mizuno,
MTV, One Show, Ruby Tuesday, State Farm
Awards & Press
Emmy nomination (Google: Jess Time)
Cannes Lions 2017 Creativity Report – 8th-ranked writer globally
One Show / One Club Best of the Digital Decade (BooneOakley agency site)
2020 Campaign Brief – Australian Campaigns of the Decade (Snickers Hungerithm)
2016 Campaign Brief – No. 4-ranked creative in Australia
Mashable – No. 1 Tear-Jerker Ad of All Time (Google: Jess Time)
Huffington Post – No. 1, Most Innovative Websites Ever (BooneOakley)
September 18, 2017 Adweek cover (Hungerithm)
CANNES
222018 Bronze, Creative Effectiveness (Snickers Hungerithm)
2017 – Finalist, Titanium (Hungerithm)
2017 Gold, Cyber (Hungerithm)
2017 Gold, Mobile (Hungerithm)
2017 Gold, Mobile (Hungerithm)
2017 Gold, Media (Hungerithm)
2017 Gold, Direct (Hungerithm)
2017 Gold, Direct (Hungerithm)
2010 Gold, Cyber (BooneOakley agency site)
2017 Silver, Promo + Activation (Hungerithm)
2017 Silver, Promo + Activation (Hungerithm)
2017 Silver, Cyber (Hungerithm)
2017 Silver, Cyber (Hungerithm)
2017 Silver, Cyber (Hungerithm)
2017 Silver, Mobile (Hungerithm)
2017 Silver, Mobile (Hungerithm)
2017 Silver, Media (Hungerithm)
2017 Silver, Direct (Hungerithm)
2014 Silver (PlayStation 4 Launch)
2017 Bronze, Integrated (Hungerithm)
2017 Bronze, Promo + Activation (Hungerithm)
2017 Bronze, Promo + Activation (Hungerithm)
2017 Bronze, Cyber (Hungerithm)
2017 Bronze, PR (Hungerithm)
2017 Bronze, Direct (Hungerithm)
2016 – Finalist, Film (TAC: Road Toll)
2015 – Shortlist, Film (TAC: Strings)
2011 – Shortlist, Cyber (Coke Zero: TRON)
ONE SHOW
2018 Finalist (MINI Trolls the Emmies)
2017 Gold, Branded Social (Snickers Hungerithm)
2010 Gold, Interactive (BooneOakley agency site)
2017 Silver, Digital (Hungerithm)
2017 Silver, Websites (Hungerithm)
2017 Silver, Mobile (Hungerithm)
2010 Silver, Cyber (BooneOakley)
2017 Bronze, Data Driven Personalization (Hungerithm)
2016 Bronze, Film (TAC: Strings)
2017 Merit, Branded Social (Hungerithm)
2017 Merit, Social & Viral Marketing (Hungerithm)
2016 Finalist, Film (TAC: Road Toll)
2013 Merit, Film (Google: Jess Time)
CLIOS
2016 Bronze (Snickers Hungerithm)
2015 Bronze (Victoria Bitter: WWI)
2014 Silver (PlayStation 4 Launch)
2010 Bronze (BooneOakley agency site)
WEBBY AWARDS
2017 Best Mobile Campaign (Snickers Hungerithm)
2017 Best in Food & Beverage (Hungerithm)
2013 Finalist, Copywriting (Google: Coffee)
2010 Best in Pro. Services (BooneOakley agency site)
D&AD
2017 Wood Pencil, Best Use of Social Media (Snickers Hungerithm)
2014 In-Book (PlayStation 4 Launch)
FWA
2010 Site of the Month (BooneOakley agency site)
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2014 Site of the Day (PlayStation 4 Launch)
2011 Site of the Day (Coke Zero:TRON)
2010 Site of the Day (BooneOakley)
OTHER
222018 ADC Finalist (MINI Trolls the Emmies)
2018 Ad Age Editor's Pick (MINI Trolls the Emmies)
2017 Adweek Media Plan of the Year (Hungerithm)
2017 Effies – Gold (Hungerithm)
2017 Effies - Bronze (Hungerithm)
2017 Effies – Bronze (Hungerithm)
2016 AWARD Awards – Silver (TAC: Strings)
2016 Twitter Awards – Gold (Hungerithm)
2016 MIXX Awards – Gold (Hungerithm)
2016 Spikes Asia – Grand Prix, Media (Hungerithm)
2016 Spikes Asia – Grand Prix, Mobile (Hungerithm)
2016 Spikes Asia – Gold, Mobile/Data Insight (Hungerithm)
2016 Spikes Asia – Silver, Integrated Media (Hungerithm)
2016 Best Ads on TV – Ad of the Week (Hungerithm)
2016 Creativity Pick of the Day (Hungerithm)
2016 AWARD Awards – Bronze (TAC: Road Toll)
2016 AWARD Awards – Silver (TAC: Road Toll radio)
2016 Best Ads on TV (Melbourne Comedy Festival)
2015 Gunn Report – Top 20 Ads of 2015 (Victoria Bitter: WWI)
2015 Best Ads on TV – Ad of the Week (Victoria Bitter: WWI)
2015 Adweek – Ad of the Day (TAC: Strings)
2015 Best Ads on TV (TAC: Strings)
2015 Creativity – Pick of the Day (TAC: Strings)
2015 Spikes Asia – Silver Spike (TAC: Strings)
2015 Campaign Review (UK) – Ads of the Week (TAC: Strings)
2015 Best Ads on TV (TAC: Road Toll)
2013 AICP finalist (Google: Jess Time)
2013 Art Director's Club – Bronze (Google: Jess Time)
2013 Creativity – Pick of the Day (Google: Jess Time)
2013 AICP – shortlist, copywriting (Google: Coffee)
2011 Adweek – Ad of the Day (Microsoft)
2011 Creativity – Pick of the Day (Coke Zero: TRON)
2011 MIXX Awards – Gold (Coke Zero: TRON)
2010 Andy Awards – Silver (BooneOakley agency site)
2010 SXSW – Experimental Website of the Year (BooneOakley)
Published in Google's "Creative Canvas" book (BooneOakley)
Ad Age – Top 20 Ads on YouTube (BooneOakley)
Businessweek – 21 Ads You Won't Hate (BooneOakley)
#12 on the Viral Video Chart - just below Susan Boyle (BooneOakley)
Creativity Top 20 – 2007, 2009, 2010, 2011, 2013, 2014, 2015, 2016
Creativity Pick of the Day – 2010, 2011, 2013, 2014, 2015, 2016
Gold Addy – 2008, 2009, 2010
2007 International Young Guns Competition – Gold
VCU ADCENTER
(NOW "BRANDCENTER")
Richmond, VA
Master's in Advertising (Copywriting focus)
ALBION COLLEGE
(STILL "ALBION COLLEGE")
Albion, MI
Bachelor's in English / Journalism
Education
Contact
