Oh hey. I'm Jim, a writer/creative director based in NY, but originally from
Detroit. Prior to advertising, I wrote for a travel show in Europe; served as probably-London's-worst bartender; worked as a pseudo gonzo journalist
in Michigan; and went to VCU Brandcenter. I think in that order.
I was lucky enough to move to Australia in 2014 when a long-time
agency crush (Clemenger BBDO) came calling.
Clems and Australia were amazing. But after 2+ years down under, I came back Stateside to be closer to family.
Which means my URL may be injudiciously misleading. But only because "WriterNoLongerDownUnder.com" is a bit of a mouthful, no?
Odd thing: I can write normally and in mirror image with both hands.
Which may not guarantee any writing ability, but does guarantee I can
at least write shittily four different ways.
This may sound cheesy, but I'm really grateful we get to do what we do. Earlier in my career I'm not sure I was. But I feel like I am now.
Thanks for stopping by!
Work History
VML / YOUNG & RUBICAM
CREATIVE DIRECTOR
(Sept. '18 - present)
Optimum TV & Internet
Reason for leaving: Hopefully I'll never have to!
SID LEE NEW YORK
ASSOCIATE CREATIVE DIRECTOR
(Feb. '17 – Nov. '17)
Netflix, Stella Artois, Yahoo Fantasy Football
Reason for leaving: Consolidation of North American business in LA and
desire to stay close to East Coast family, despite it being a fun gig with great people.
CLEMENGER BBDO MELBOURNE (AUS.)
SENIOR CREATIVE
(July '14 – Sept. '16)
2016-17 Cannes Agency of the Year
2016-17 D&AD most awarded agency globally
2016 Campaign Brief Australian Agency of the Year
2015 Campaign Brief Australian Agency of the Year
Carlton Draught, Dulux, Melbourne Comedy Fest, Mercedes,
M&Ms, MLC Retirement, National Australia Bank (NAB),
Pedigree, Snickers, Transport Accident Commission (TAC),
Tourism Victoria, Victoria Bitter, Virgin Australia
Reason for leaving: Amazing people + job, but it was time to be closer to family.
BBH NEW YORK
CREATIVE
(Nov. '11 – Nov. '13)
2012 Webby Awards Agency of the Year
AXE, Bailey's, Cole Haan, Dove Men, Google Chrome,
Johnnie Walker, PlayStation
Reason for leaving: Freelance ACD opportunities.
CRISPIN PORTER + BOGUSKY, BOULDER, CO
WRITER / SENIOR WRITER
(March '10 – Nov. '11)
2010 Cannes Interactive Agency of the Year
Amex, AXE, Bing, Best Buy, Coke Zero, Domino's,
Microsoft, Vitaminwater, Windows Phone
Reason for leaving: Chance to work on evocative Google Chrome campaign.
BOONEOAKLEY, CHARLOTTE, NC
COPYWRITER
(Aug. '07 – March '10)
2009 Ad Age Small Agency of the Year – Southeast
Bloom, CarMax, EA Games, Microsoft, Mizuno, MTV,
One Show, Ruby Tuesday, State Farm
Reason for leaving: Global brand opportunities at world-renowned agency.
Press & Awards
Emmy nomination (Google Jess Time)
Cannes Lions 2017 Creativity Report – 8th-ranked writer globally
One Show / One Club Best of the Digital Decade (BooneOakley.com)
2016 Campaign Brief – No. 4-ranked creative in Australia
Mashable – No. 1 Tear-Jerker Ad of All Time (Google Jess Time)
Huffington Post – No. 1, Most Innovative Websites Ever (BooneOakley)
September 18, 2017 Adweek cover (Snickers Hungerithm)
CANNES
222018 Bronze, Creative Effectiveness (Hungerithm)
2017 – Finalist, Titanium (Hungerithm)
2017 Gold, Cyber (Hungerithm)
2017 Gold, Mobile (Hungerithm)
2017 Gold, Mobile (Hungerithm)
2017 Gold, Media (Hungerithm)
2017 Gold, Direct (Hungerithm)
2017 Gold, Direct (Hungerithm)
2010 Gold, Cyber (BooneOakley)
2017 Silver, Promo + Activation (Hungerithm)
2017 Silver, Promo + Activation (Hungerithm)
2017 Silver, Cyber (Hungerithm)
2017 Silver, Cyber (Hungerithm)
2017 Silver, Cyber (Hungerithm)
2017 Silver, Mobile (Hungerithm)
2017 Silver, Mobile (Hungerithm)
2017 Silver, Media (Hungerithm)
2017 Silver, Direct (Hungerithm)
2014 Silver (PlayStation 4 Launch)
2017 Bronze, Integrated (Hungerithm)
2017 Bronze, Promo + Activation (Hungerithm)
2017 Bronze, Promo + Activation (Hungerithm)
2017 Bronze, Cyber (Hungerithm)
2017 Bronze, PR (Hungerithm)
2017 Bronze, Direct (Hungerithm)
2016 – Finalist, Film (TAC Road Toll)
2015 – Shortlist, Film (TAC Strings)
ONE SHOW
2017 Gold, Branded Social (Hungerithm)
2010 Gold, Interactive (BooneOakley)
2017 Silver, Digital (Hungerithm)
2017 Silver, Websites (Hungerithm)
2017 Silver, Mobile (Hungerithm)
2010 Silver, Cyber (BooneOakley)
2017 Bronze, Data Driven Personalization (Hungerithm)
2016 Bronze, Film (TAC Strings)
2017 Merit, Branded Social (Hungerithm)
2017 Merit, Social & Viral Marketing (Hungerithm)
2013 Merit, Film (Google Jess Time)
2016 Finalist, Film (TAC Road Toll)
CLIOS
2014 Silver (PlayStation 4 Launch)
2016 Bronze (Hungerithm)
2015 Bronze (Victoria Bitter: WWI)
2010 Bronze (BooneOakley)
WEBBY AWARDS
2017 Best Mobile Campaign (Hungerithm)
2017 Best in Food & Beverage (Hungerithm)
2010 Best in Professional Services (BooneOakley)
2013 Finalist, Copywriting (Google Coffee)
D&AD
2017 Wood Pencil, Best Use of Social Media (Hungerithm)
2014 In-Book (PlayStation 4 Launch)
FWA
2010 Site of the Month (BooneOakley)
2014 Site of the Day (PlayStation 4 Launch)
2011 Site of the Day (TRON)
OTHER
222018 Ad Age Editor's Pick (Binge on MINI)
2017 Adweek Media Plan of the Year (Hungerithm)
2017 Effies – Gold (Hungerithm)
2017 Effies - Bronze (Hungerithm)
2017 Effies – Bronze (Hungerithm)
2016 AWARD Awards – Silver (TAC Strings)
2016 Twitter Awards – Gold (Hungerithm)
2016 MIXX Awards – Gold (Hungerithm)
2016 Spikes Asia – Grand Prix, Media (Hungerithm)
2016 Spikes Asia – Grand Prix, Mobile (Hungerithm)
2016 Spikes Asia – Gold, Mobile/Data Insight (Hungerithm)
2016 Spikes Asia – Silver, Integrated Media (Hungerithm)
2016 Best Ads on TV – Ad of the Week (Hungerithm)
2016 Creativity Pick of the Day (Hungerithm)
2016 AWARD Awards – Bronze (TAC Road Toll)
2016 AWARD Awards – Silver (TAC Road Toll radio)
2016 Best Ads on TV (Melbourne Comedy Festival)
2015 Gunn Report – Top 20 Ads of 2015 (Victoria Bitter: WWI)
2015 Best Ads on TV – Ad of the Week (Victoria Bitter: WWI)
2015 Adweek – Ad of the Day (TAC Strings)
2015 Best Ads on TV (TAC Strings)
2015 Creativity – Pick of the Day (TAC Strings)
2015 Spikes Asia – Silver Spike (TAC Strings)
2015 Campaign Review (UK) – Ads of the Week (TAC Strings)
2015 Best Ads on TV (TAC Road Toll)
2013 AICP finalist (Google Jess Time)
2013 Art Director's Club – Bronze (Google Jess Time)
2013 Creativity – Pick of the Day (Google Jess Time)
2013 AICP – shortlist, copywriting (Google Coffee)
2011 Adweek – Ad of the Day (Microsoft)
2011 Creativity – Pick of the Day (TRON)
2011 MIXX Awards – Gold (TRON)
2010 Andy Awards – Silver (BooneOakley)
2010 SXSW – Website of the Year (BooneOakley)
Ad Age – Top 20 Ads on YouTube (BooneOakley)
Businessweek – 21 Ads You Won't Hate (BooneOakley)
Creativity Top 20 – 2007, 2009, 2010, 2011, 2013, 2014, 2015, 2016
Creativity Pick of the Day – 2010, 2011, 2013, 2014, 2015, 2016
Gold Addy – 2008, 2009, 2010
2007 International Young Guns Competition – Gold
Education
VCU BRANDCENTER
Richmond, VA
Master's in Advertising (Copywriting focus)
ALBION COLLEGE
Albion, MI
Bachelor's in English / Journalism
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