ABOUT no pic | writerdownunder

Hi there. I'm Jim, a writer/creative director living in NY, but originally from Detroit. Prior to advertising, I wrote

for a travel show in Europe; served as probably-London's-worst bartender; worked as a pseudo gonzo journalist

in Michigan; and went to VCU Brandcenter. I think in that order.

I was lucky enough to move to Australia in 2014 when a long-time agency crush (Clemenger BBDO) came calling.

Clems and Australia were amazing, but after two years I moved back stateside to be closer to family.

Which means my URL is sort of a lie. But "WriterNoLongerDownUnder.com" is such a mouthful.

Strangely enough, I can write normally and in mirror image with both hands. This obviously doesn't

guarantee any writing ability, but does guarantee I can at least write shittily four different ways.

This may sound cheesy, but I'm really grateful that we get to do what we do. Earlier in my career I don't think I was.

But I definitely am now.

Thank you for stopping by!

Work History

PEREIRA & O'DELL

CREATIVE DIRECTOR

(Dec. '17 - July '18)

MINI Cooper, Memorial Sloan Kettering

SID LEE NY

ASSOCIATE CREATIVE DIRECTOR

(Feb. '17 – Nov. '17)

Netflix, Stella Artois, Yahoo Fantasy Football

CLEMENGER BBDO MELBOURNE (AUS.)

SENIOR CREATIVE

(July '14 – Sept. '16)

2016-17 Cannes Agency of the Year

2016-17 D&AD most awarded agency globally

2016 Campaign Brief Australian Agency of the Year

2015 Campaign Brief Australian Agency of the Year

Carlton Draught, Dulux, Melbourne Comedy Fest, Mercedes,

M&Ms, MLC Retirement, National Australia Bank (NAB),

Pedigree, Snickers, Transport Accident Commission (TAC),

Tourism Victoria, Victoria Bitter, Virgin Australia

BBH NY

CREATIVE

(Nov. '11 – Nov. '13)

2012 Webby Awards Agency of the Year
AXE, Bailey's, Cole Haan, Dove Men, Google Chrome,

Johnnie Walker, PlayStation

CRISPIN PORTER + BOGUSKY, BOULDER, CO

WRITER / SENIOR WRITER

(March '10 – Nov. '11)

2010 Cannes Interactive Agency of the Year

Amex, AXE, Bing, Best Buy, Coke Zero, Domino's,

Microsoft, Vitaminwater, Windows Phone

BOONEOAKLEY, CHARLOTTE, NC

COPYWRITER

(Aug. '07 – March '10)

2009 Ad Age Small Agency of the Year – Southeast

Bloom, CarMax, EA Games, Microsoft, Mizuno, MTV,

One Show, Ruby Tuesday, State Farm

Press & Awards

Emmy nomination (Google Jess Time)

Cannes Lions 2017 Creativity Report – 8th-ranked writer globally

One Show / One Club Best of the Digital Decade (BooneOakley.com)

2016 Campaign Brief – No. 4-ranked creative in Australia

Mashable – No. 1 Tear-Jerker Ad of All Time (Google Jess Time)

Huffington Post – No. 1, Most Innovative Websites Ever (BooneOakley)

September 18, 2017 Adweek cover (Snickers Hungerithm)

CANNES

222018 Bronze, Creative Effectiveness (Hungerithm)

2017 – Finalist, Titanium (Hungerithm)

2017 Gold, Cyber (Hungerithm)

2017 Gold, Mobile (Hungerithm)

2017 Gold, Media (Hungerithm)

2017 Gold, Direct (Hungerithm)

2010 Gold, Cyber (BooneOakley)

2017 Silver, Promo + Activation (Hungerithm)

2017 Silver, Cyber (Hungerithm)

2017 Silver, Mobile (Hungerithm)

2017 Silver, Media (Hungerithm)

2017 Silver, Direct (Hungerithm)

2014 Silver (PlayStation 4 Launch)

2017 Bronze, Integrated (Hungerithm)

2017 Bronze, Promo + Activation (Hungerithm)

2017 Bronze, Cyber (Hungerithm)

2017 Bronze, PR (Hungerithm)

2017 Bronze, Direct (Hungerithm)

2016 – Finalist, Film (TAC Road Toll)

2015 – Shortlist, Film (TAC Strings)

ONE SHOW

2017 Gold, Branded Social (Hungerithm)

2010 Gold, Interactive (BooneOakley)
2017 Silver, Digital (Hungerithm)

2017 Silver, Websites (Hungerithm)

2017 Silver, Mobile (Hungerithm)

2010 Silver, Cyber (BooneOakley)

2017 Bronze, Data Driven Personalization (Hungerithm)

2016 Bronze, Film (TAC Strings)

2017 Merit, Branded Social (Hungerithm)

2017 Merit, Social & Viral Marketing (Hungerithm)

2013 Merit, Film (Google Jess Time)

2016 Finalist, Film (TAC Road Toll)

CLIOS

2014 Silver (PlayStation 4 Launch)

2016 Bronze (Hungerithm)

2015 Bronze (Victoria Bitter: WWI)

2010 Bronze (BooneOakley)

WEBBY AWARDS

2017 Best Mobile Campaign (Hungerithm)

2017 Best in Food & Beverage (Hungerithm)

2010 Best in Professional Services (BooneOakley)

2013 Finalist, Copywriting (Google Coffee)

D&AD

2017 Wood Pencil, Best Use of Social Media (Hungerithm)

2014 In-Book (PlayStation 4 Launch)

FWA

2010 Site of the Month (BooneOakley)

2014 Site of the Day (PlayStation 4 Launch)

2011 Site of the Day (TRON)

OTHER

2017 Adweek Media Plan of the Year (Hungerithm)

2017 Effies – Gold (Hungerithm)

2017 Effies - Bronze (Hungerithm)

2017 Effies – Bronze (Hungerithm)

2016 AWARD Awards – Silver (TAC Strings)

2016 Twitter Awards – Gold (Hungerithm)

2016 MIXX Awards – Gold (Hungerithm)

2016 Spikes Asia – Grand Prix, Media (Hungerithm)

2016 Spikes Asia – Grand Prix, Mobile (Hungerithm)

2016 Spikes Asia – Gold, Mobile/Data Insight (Hungerithm)

2016 Spikes Asia – Silver, Integrated Media (Hungerithm)

2016 Best Ads on TV – Ad of the Week (Hungerithm)

2016 Creativity Pick of the Day (Hungerithm)
2016 AWARD Awards – Bronze (TAC Road Toll)

2016 AWARD Awards – Silver (TAC Road Toll radio)

2016 Best Ads on TV (Melbourne Comedy Festival)

2015 Gunn Report – Top 20 Ads of 2015 (Victoria Bitter: WWI)

2015 Best Ads on TV – Ad of the Week (Victoria Bitter: WWI)

2015 Adweek – Ad of the Day (TAC Strings)

2015 Best Ads on TV (TAC Strings)

2015 Creativity – Pick of the Day (TAC Strings)

2015 Spikes Asia – Silver Spike (TAC Strings)

2015 Campaign Review (UK) – Ads of the Week (TAC Strings)

2015 Best Ads on TV (TAC Road Toll)

2013 AICP finalist (Google Jess Time)

2013 Art Director's Club – Bronze (Google Jess Time)

2013 Creativity – Pick of the Day (Google Jess Time)

2013 AICP – shortlist, copywriting (Google Coffee)
2011 Adweek – Ad of the Day (Microsoft)
2011 Creativity – Pick of the Day (TRON)

2011 MIXX Awards – Gold (TRON)
2010 Andy Awards – Silver (BooneOakley)
2010 SXSW – Website of the Year (BooneOakley)
Ad Age – Top 20 Ads on YouTube (BooneOakley)

Businessweek – 21 Ads You Won't Hate (BooneOakley)
Creativity Top 20 – 2007, 2009, 2010, 2011, 2013, 2014, 2015, 2016
Creativity Pick of the Day – 2010, 2011, 2013, 2014, 2015, 2016
Gold Addy – 2008, 2009, 2010
2007 International Young Guns Competition – Gold

Education

VCU BRANDCENTER

Richmond, VA

Master's in Advertising (Copywriting focus)

ALBION COLLEGE

Albion, MI

Bachelor's in English / Journalism

Contact