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Victoria Bitter: WWI Centenary
VB, which donates $1 million to veteran welfare each year, wanted to do something to honor the centenary of Gallipoli, the biggest battle in Aussie combat history.
The campaign inspired this parody by Australian comedy duo "Idiot Box":
VB received countless letters and comments from family members and descendants of troops:
ART DIRECTOR:
Luke Thompson
DIRECTOR:
Derin Seale
2015 Clios – Bronze
Gunn Report – Top 20 Ads of 2015
Best Ads on TV:
Ad of the Week
800,000 views
in its first week
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